METHOD OF TARGETED MARKETING

• US 20110022467A1
• Filed: 07/22/2010
• Published: 01/27/2011
• Est. Priority Date: 07/22/2009
• Status: Abandoned Application

• Current Assignee: Xooker, LLC
• Original Assignee: Xooker, LLC
• Inventors: Johnson, James H. JR., Carney, Conrad R. II
• Application Number:
  US12/841,398
• Publication Number:
  US 20110022467A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G01S 19/39 the satellite radio beacon positioning system transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A method of targeted marketing includes the step of establishing a targeted marketing geographic area for a business. The method further includes the step of determining the location of a subscriber customer. In addition the method includes the step of sending promotional material for the business to the subscriber customer when the subscriber customer is located in the geographic area for targeted marketing.

Claims

1. A method of target marketing, comprising:

establishing a targeted marketing geographic area for a business;

determining location of a subscriber customer; and

sending promotional material for said business to said subscriber customer when said subscriber customer is located in said targeted marketing geographic area.

2. The method of claim 1, including locating said subscriber customer using a global positioning satellite feature of a mobile communication device carried by said subscriber customer.

3. The method of claim 1, including matching subscriber customer preferences to a business before sending said promotional material of said business to said subscriber customer.

4. The method of claim 1, including determining location of said subscriber customer by monitoring location of mobile phone of said subscriber customer and sending promotional material to said subscriber customer over said mobile phone.

5. The method of claim 1, including selecting said target marketing geographic area based upon proximity to a selected commercial location of said business.

6. The method of claim 5, including selecting said target marketing geographic area based upon proximity to a selected location of a competitor to said business.

7. The method of claim 1, including selecting said target marketing geographic area based upon proximity to a selected location of a competitor to said business.

8. The method of claim 1, including sending coupons to said subscriber customer in an effort to promote said business.