METHOD AND SYSTEM FOR DISTRIBUTING TARGETED ADVERTISING AND INTUITIVE WAYFINDING

• US 20110022468A1
• Filed: 07/22/2010
• Published: 01/27/2011
• Est. Priority Date: 07/22/2009
• Status: Abandoned Application

• Current Assignee: Mallwise LLC
• Original Assignee: Mallwise LLC
• Inventors: Bay, JR., William V., Mills, Jesse, Muster, Scott
• Application Number:
  US12/841,825
• Publication Number:
  US 20110022468A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

The present invention is a method for displaying messaging, wayfinding and advertising on interactive kiosks and digital wireless communication devices including handheld portable devices within a Wireless Local Area Network (WLAN) or through the Internet. The information is stored in databases connected to the Internet that include maps of shopping centers or malls, data regarding user profiles, product categories and product brands which provide users the ability to search the database and interact with the maps and point-of-purchase advertising. When proximity-based WLAN access is available, the data is merged with more data concerning the user'"'"'s relative position within the network.

Claims

1. A method and system as disclosed above.

2. A method for distributing targeted advertising and intuitive wayfinding, the method comprising the steps of:

gathering information about one or more retailers, said information stored on a tangible computer readable medium and including at least one of;

the location of each said retailer relative to other said retailers; and

/or

at least two locations within said retailer;

permitting said retailer to provide advertisements, said advertisements associated with one or more of said retailers and stored on said tangible computer readable medium;

locating a customer and providing said advertisements to said customer when said customer is within a preset distance from said associated retailer.