MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS

• US 20110022473A1
• Filed: 04/30/2010
• Published: 01/27/2011
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Tsakalos, Konstantinos, Moukas, Alexandros, Dendris, Nikolaos, Kontarinis, Dimitrios, Giannakis, Kostantinos, Kaskavelis, Christos, Nassiakou, Maria
• Granted Patent: US 8,417,556 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. An advertising system, the system comprising:

a plurality of transmitters, each transmitter adapted for pushing content of interest to a mobile device within a predetermined transmission radius using a wireless protocol; and

a visual display configured to provide information to a user of the mobile device, the information associated with the content of interest and associated with at least one alternative communication channel for obtaining supplemental information associated with the content of interest.

2. The system of claim 1 wherein transmitter position information is used for contextual advertising messaging of the user of the mobile device.

3. The system of claim 1 wherein the wireless protocol is Bluetooth.

4. The system of claim 1 wherein the at least one alternative communication channel is selected from the group consisting of cellular, email, Wi-Fi, 3G, Wi-Max, and general packet radio service.

5. The system of claim 1 wherein the visual display is an interactive screen.

6. The system of claim 1 wherein control of the content being pushed is regulated by a mobile marketing platform with a graphic user interface.

7. The system of claim 6 wherein the mobile marketing platform comprises a Bluetooth control center to control communication between Bluetooth hotspots located within a given network and to setup the hotspots.

8-27. -27. (canceled)