DISTRIBUTION OF PROMOTIONAL DATA AND RECEIPT OF CUSTOMERS' REACTIONS TO THE DATA

• US 20110022475A1
• Filed: 03/18/2008
• Published: 01/27/2011
• Est. Priority Date: 10/03/2007
• Status: Abandoned Application

• Current Assignee: Massive Impact International Limited
• Original Assignee: Massive Impact International Limited
• Inventors: Inbar, Elad, Shapira, Sephi
• Application Number:
  US12/681,112
• Publication Number:
  US 20110022475A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system for evoking positive customer reactions to a promotional activity for advertising entities on demand. The system comprises an input unit for receiving a bid for a positive reaction to a promotional activity from an advertising entity, a customer-targeting unit for generating a promotion list that specifies potential customers based on the bid, and an output unit configured for outputting said promotion list. The generated promotion list is calculated to evoke a sufficient amount of positive customer reactions to the promotional activity from the plurality of potential customers to meet said bid.

Claims

1. A system for evoking positive customer reactions to a promotional activity for advertising entities, comprising:

an input unit configured for receiving a bid for at least one positive reaction to a promotional activity from an advertising entity;

a customer-targeting unit configured for generating a promotion list specifying a plurality of potential customers based on said bid, said generated promotion list being calculated to evoke a sufficient amount of positive customer reactions to said promotional activity from said plurality of potential customers to meet said bid; and

an output unit configured for outputting said promotion list.

2. The promoting system of claim 1, wherein said bid comprises a preferred timing for receiving said positive customer reactions, said evoking being performed during said preferred timing.

3. The promoting system of claim 1, wherein said bid comprises a demand for a predefined number of positive customer reactions.

4. The promoting system of claim 1, wherein said promotion list is calculated according to empirical analysis of customer data.

5. The promoting system of claim 1, wherein a cost of promoting said plurality of potential customers is less than a product of said bid and said amount.

6. The promoting system of claim 1, wherein said customer-targeting unit is configured for generating said promotion list automatically.

7. The promoting system of claim 1, wherein said input unit is connected to at least one user interface for allowing an advertising entity to input said bid.

8. The promoting system of claim 7, wherein said at least one user interface is configured for allowing said advertising entity to input at least one promotion property, said customer-targeting unit being configured for generating said promotion list according to said at least one promotion property.

9. The promoting system of claim 8, wherein said at least one promotion property comprises a member of the following group:

promotional data, a timing for setting said promotional activity, a pace in which said positive customer reactions being received, a date for setting said promotional activity, a minimum limit for said amount, a maximum limit for the quantity of said amount, a list defining plurality of unwanted potential customers, at least one property defining plurality of unwanted potential customers, a list defining a plurality of wanted potential customers, and at least one property defining plurality of wanted potential customers.

10. The promoting system of claim 7, wherein said at least one user interface is configured for allowing said advertising entity to input a preferred promoting method, said output unit being configured to instruct a distributing unit to conduct the promotional activity according to said preferred promoting method.

11. The promoting system of claim 7, wherein said input unit is connected to said at least one user interface via a computer network.

12. The promoting system of claim 1, wherein said input unit is configured for receiving a plurality of bids for a plurality of promotional activities from a plurality of user interfaces, said customer-targeting unit being configured for generating a plurality of promotion lists based on said plurality of bids, each said promotion list being calculated to evoke at least one positive customer reaction to a respective said promotional activity, said output unit being configured for outputting said plurality of promotion lists.

13. The promoting system of claim 12, wherein said input unit is configured for to prioritize said plurality of bids.

14. The promoting system of claim 1, wherein said output unit is configured for outputting said promotion list to a distributing unit, said distributing unit being configured for distributing the promotional activity according to said promotion list.

15. The promoting system of claim 1, wherein said promoting is performed instantaneously after the reception of said bid.

16. A method for evoking positive customer reactions to a promotional activity for advertising entities, comprising:

a) receiving a bid for a positive customer reaction to a promotional activity from an advertising entity;

b) generating a promotion list specifying a plurality of potential customers based on said bid, said generated promotion list being calculated to evoke a sufficient amount of positive customer reactions to said promotional activity from said plurality of potential customers to meet said bid; and

c) outputting said promotion list.

17. The method of claim 16, wherein the cost of promoting said plurality of potential customers is less than a product of said bid and said amount.

18. The method of claim 16, wherein said bid comprises a predefined promotion period, said generated promotion list being calculated to evoke said positive customer reactions during said predefined promotion period.

19. The method of claim 16, further comprising empirically analyzing customer data before said promotion list generating, being based on said analysis.

20. The method of claim 16, further comprising receiving at least one promotion property, said generating being based on said at least one promotion property.

21. A user terminal for evoking at least one positive customer reaction to a promotional activity, comprising:

a user interface configured for allowing a user to define a reward for a positive reaction to a promotional activity; and

an output unit configured for forwarding said reward to a promotion generating unit via a computer network, said promotion generating unit being configured for conducting a promotion based on said reward, said promotion being calculated to evoke at least one positive customer reaction to said promotional activity for a profitable cost.

22. The user terminal of claim 21, wherein said profitable cost is lower than a product of said reward and the quantity of said at least one positive customer reaction.

23. The user terminal of claim 21, wherein said promotion is conducted to evoke said at least one positive customer reaction immediately.

24. The user terminal of claim 21, wherein said user interface configured for allowing said user to define at least one promotion property, said output unit configured for forwarding said at least one promotion property to said promotion generating unit, said promotion generating unit being configured for conducting said promotion according to said at least one promotion property.

25. A system for evoking at least one positive customer reaction to a promotional activity for advertising entities, comprising:

an input unit configured for receiving from an advertising entity a preferred timing for receiving at least one positive reaction to a promotional activity;

a customer-targeting unit configured for generating a promotion list of potential customers based on said preferred timing, said promotion list being calculated to evoke said at least one positive customer reaction in said preferred timing; and

an output unit configured for outputting said promotion list.