SYSTEM AND METHOD OF ADVERTISING MESSAGE DISTRIBUTION BY EMPLOYING PORTABLE MEDIA PLAYER

• US 20110022519A1
• Filed: 07/21/2009
• Published: 01/27/2011
• Est. Priority Date: 07/21/2009
• Status: Abandoned Application

• Current Assignee: Yang Pan
• Original Assignee: Yang Pan
• Inventors: Pan, Yang
• Application Number:
  US12/506,296
• Publication Number:
  US 20110022519A1
• Time in Patent Office: Days
• US Class Current: 705/51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

System and method is disclosed for distributing advertising messages by employing a portable media player. Selected media assets and advertising messages are pre-loaded to the media player based upon a targeted user'"'"'s personal profile which indicates the user'"'"'s personal interests in specific media asset groups and in specific advertising message groups. The operation of “pre-loading” may be performed at a manufacturing site or at a point of sales. The selected media assets may be encoded. At least one advertising message is delivered to the user through an output unit of the media player before a selected media asset is decoded and is delivered. The storage capacity of a storage unit of the device is managed by a software module. Each pre-loaded media asset and advertising message is assigned a priority in a sequential manner. The lower priority assets and messages are deleted, in a manner un-notified to the user, when the storage capacity is required as a result of the user'"'"'s operation of the device. The priority of the delivered advertising message may be adjusted and advertising messages and media assets may be replaced by new ones when the device is connected to a server.

Claims

1. A method of delivering advertising messages to a user of a portable media player comprising a processor, an input unit, an output unit and a storage unit with a storage capacity for storing data files, the method comprising the following steps:

a. selecting a plurality of media assets;

b. selecting a plurality of advertising messages;

c. loading up the media assets and the advertising messages to the storage unit of said portable media player;

d. selecting one media asset by the user through the input unit;

e. selecting at least one advertising message by the processor of the portable media player;

f. delivering the selected advertising message through the output unit of said portable media player; and

g. delivering the selected media asset through the output unit of said portable media player,

wherein the method is characterized by that the media assets and the advertising messages are selected based upon a personal profile file of the user, wherein the personal profile file including information indicating the user'"'"'s interests in specific media asset groups and the user'"'"'s interest in specific advertising message groups.

2. The method as recited in claim 1, wherein said steps a) to c) may be performed in a server at a manufacturing site or at a point of sales before the portable media player is shipped to the user.

3. The method as recited in claim 1, wherein said user'"'"'s personal profile file may be sent to the server through a communication network or be established by the user at the point of sales.

4. The method as recited in claim 1, wherein the media assets are encrypted before they are loaded up into the portable media player.

5. The method as recited in claim 1, wherein the selected media asset is decrypted after the completion of the operation of delivering at least one selected advertising message.

6. The method as recited in claim 5, wherein the decrypted media asset is re-encrypted or the decrypted media asset is deleted.

7. The method as recited in claims 4-6, wherein said encryption/decryption is based upon public key/private key system.

8. The method as recited in claim 1, wherein said advertising message is selected, in said step e), in a random manner from the pre-loaded advertising messages.

9. The method as recited in claim 1, wherein said each advertising message is assigned a priority and said message is selected, in step e), based upon the assigned priority.

10. The method as recited in claim 9, wherein the priority of each advertising message is re-assigned after the selected advertising message is delivered.

11. The method as recited in claim 1, wherein the method further comprising a step that delivered advertising messages and/or delivered media assets are replaced when the portable media player is connected to a server.

12. A method of delivering advertising messages to a user of a portable media player comprising a processor, an input unit, an output unit and a storage unit with a storage capacity for storing data files, the method comprising the following steps:

a. selecting a plurality of media assets;

b. selecting a plurality of advertising messages;

c. assigning each selected data file (media asset and advertising message) with a priority in a sequential manner;

d. loading up the media assets and the advertising messages to a predetermined space with a predetermined storage capacity of the storage unit of said portable media player;

e. selecting one media asset by the user through the input unit;

f. selecting at least one advertising message by the processor of the portable media player based upon the assigned priority;

g. delivering said at least one selected advertising message through the output unit of said portable media player; and

h. delivering the selected media asset through the output unit of said portable media player,

wherein the method is characterized by that the predetermined storage capacity of said portable media player for storing pre-loaded media assets and advertising message is changeable and lower priority media assets and lower priority advertising messages are deleted when the capacity is required as a result of the user'"'"'s operation of the media player.

13. The method as recited in claim 12, wherein data file structure for the media assets is with a file format including at least one field for numbering priority with regard to the use of the storage capacity of the portable media player.

14. The method as recited in claim 12, wherein data file structure for the advertising message is with a file format including at least one field for numbering priority with regard to the use of the storage capacity of the portable media player and to the sequence of the message is delivered to the user, wherein the priority of the message may be altered after the message is delivered.

15. The method as recited in claim 12, wherein said steps a) to d) may be performed in a server at a manufacturing site or at a point of sales before the portable media player is shipped to the user and the user'"'"'s personal profile file may be sent to the server through a communication network or be established by the user at the point of sales.

16. The method as recited in claim 12, wherein said media assets are encrypted and decrypted based upon public key/private key system.

17. The method as recited in claim 12, wherein the media asset may be decrypted after at least one advertising message is delivered to the user and the delivered media asset may be re-encrypted or the delivered media asset may be deleted.

18. The method as recited in claim 12, wherein the priority of data files (media asset and advertising message) is adjustable by the processor of said portable media player.

19. A portable device of delivering media assets and advertising messages to a user, the device comprising:

a. a processor pertaining to control operation of the device;

b. an input unit;

c. an output unit;

d. a storage unit with a storage capacity; and

e. a software module,

wherein the software module comprising a means for managing the storage capacity, wherein at least a portion of the storage capacity is utilized to store a plurality of media assets and advertising messages and each asset or message is assigned a priority with regard to the use of the storage capacity, furthermore lower priority said media assets and advertising messages are deleted under the control of the software module when the capacity is required as a result of the user'"'"'s operation of the portable media player.

20. The device as recited in claim 19, wherein said media assets and advertising messages are pre-loaded to the device in a manufacturing site or at a point of sales based upon a targeted user'"'"'s personal interests in specific media asset groups and in specific advertising message groups.