SYSTEM AND METHOD OF ADVERTISING MESSAGE DISTRIBUTION BY EMPLOYING PORTABLE MEDIA PLAYER
First Claim
1. A method of delivering advertising messages to a user of a portable media player comprising a processor, an input unit, an output unit and a storage unit with a storage capacity for storing data files, the method comprising the following steps:
- a. selecting a plurality of media assets;
b. selecting a plurality of advertising messages;
c. loading up the media assets and the advertising messages to the storage unit of said portable media player;
d. selecting one media asset by the user through the input unit;
e. selecting at least one advertising message by the processor of the portable media player;
f. delivering the selected advertising message through the output unit of said portable media player; and
g. delivering the selected media asset through the output unit of said portable media player,wherein the method is characterized by that the media assets and the advertising messages are selected based upon a personal profile file of the user, wherein the personal profile file including information indicating the user'"'"'s interests in specific media asset groups and the user'"'"'s interest in specific advertising message groups.
0 Assignments
0 Petitions
Accused Products
Abstract
System and method is disclosed for distributing advertising messages by employing a portable media player. Selected media assets and advertising messages are pre-loaded to the media player based upon a targeted user'"'"'s personal profile which indicates the user'"'"'s personal interests in specific media asset groups and in specific advertising message groups. The operation of “pre-loading” may be performed at a manufacturing site or at a point of sales. The selected media assets may be encoded. At least one advertising message is delivered to the user through an output unit of the media player before a selected media asset is decoded and is delivered. The storage capacity of a storage unit of the device is managed by a software module. Each pre-loaded media asset and advertising message is assigned a priority in a sequential manner. The lower priority assets and messages are deleted, in a manner un-notified to the user, when the storage capacity is required as a result of the user'"'"'s operation of the device. The priority of the delivered advertising message may be adjusted and advertising messages and media assets may be replaced by new ones when the device is connected to a server.
-
Citations
20 Claims
-
1. A method of delivering advertising messages to a user of a portable media player comprising a processor, an input unit, an output unit and a storage unit with a storage capacity for storing data files, the method comprising the following steps:
-
a. selecting a plurality of media assets; b. selecting a plurality of advertising messages; c. loading up the media assets and the advertising messages to the storage unit of said portable media player; d. selecting one media asset by the user through the input unit; e. selecting at least one advertising message by the processor of the portable media player; f. delivering the selected advertising message through the output unit of said portable media player; and g. delivering the selected media asset through the output unit of said portable media player, wherein the method is characterized by that the media assets and the advertising messages are selected based upon a personal profile file of the user, wherein the personal profile file including information indicating the user'"'"'s interests in specific media asset groups and the user'"'"'s interest in specific advertising message groups. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A method of delivering advertising messages to a user of a portable media player comprising a processor, an input unit, an output unit and a storage unit with a storage capacity for storing data files, the method comprising the following steps:
-
a. selecting a plurality of media assets; b. selecting a plurality of advertising messages; c. assigning each selected data file (media asset and advertising message) with a priority in a sequential manner; d. loading up the media assets and the advertising messages to a predetermined space with a predetermined storage capacity of the storage unit of said portable media player; e. selecting one media asset by the user through the input unit; f. selecting at least one advertising message by the processor of the portable media player based upon the assigned priority; g. delivering said at least one selected advertising message through the output unit of said portable media player; and h. delivering the selected media asset through the output unit of said portable media player, wherein the method is characterized by that the predetermined storage capacity of said portable media player for storing pre-loaded media assets and advertising message is changeable and lower priority media assets and lower priority advertising messages are deleted when the capacity is required as a result of the user'"'"'s operation of the media player. - View Dependent Claims (13, 14, 15, 16, 17, 18)
-
-
19. A portable device of delivering media assets and advertising messages to a user, the device comprising:
-
a. a processor pertaining to control operation of the device; b. an input unit; c. an output unit; d. a storage unit with a storage capacity; and e. a software module, wherein the software module comprising a means for managing the storage capacity, wherein at least a portion of the storage capacity is utilized to store a plurality of media assets and advertising messages and each asset or message is assigned a priority with regard to the use of the storage capacity, furthermore lower priority said media assets and advertising messages are deleted under the control of the software module when the capacity is required as a result of the user'"'"'s operation of the portable media player. - View Dependent Claims (20)
-
Specification