User targeting management, monitoring and enforcement

• US 20110022681A1
• Filed: 06/23/2010
• Published: 01/27/2011
• Est. Priority Date: 06/23/2009
• Status: Active Grant

• Current Assignee: Simeon S. Simeonov
• Original Assignee: Simeon S. Simeonov
• Inventors: Simeonov, Simeon S.
• Granted Patent: US 9,135,629 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A scalable architecture for managing, monitoring and enforcing user ad targeting operates across a distributed network. The architecture enables defining and enforcement of policy related to targeting across various domains, platforms, devices, protocols, interactions, content and media types. Targeting decisions utilize user policy as well as profile information. A user policy or portions thereof may be discovered and accessed without requiring direct interactions. The architecture provides a simple and extensible notion of policy scoping, provides an abstract processing model for determining actions related to interactions involving multiple policies, provides for time-limited in addition to use-limited ways to use policy and profile information, provides a set of discovery services that automate policy and profile discovery within and without the context of a targeting interaction, provides a coherent set of monitoring and enforcement strategies for policies, profiles and targeting, provides for easy integration with privacy-safe targeting, and provides scalable behavioral targeting opt-out.

Claims

1. Apparatus, comprising:

one or more processors; and

computer memory holding computer program instructions that when executed by the one or more computer processors comprise (a) a policy manager, and (b) a profile manager;

the policy manager enabling a policy to be discovered and retrieved by an entity without a specific interaction between a user and the entity, the policy comprising a machine-executed data representation associated with one or more targeting interactions; and

the profile manager enabling one or more profiles to be accessed remotely.

2. The apparatus as described in claim 1 wherein the computer program instructions that when executed by the one or more computer processors also comprise a targeting engine.

3. The apparatus as described in claim 1 wherein the computer program instructions when executed by the one or more computer processors also comprise a policy engine.