ADVERTISING AS A REAL-TIME VIDEO CALL

• US 20110025816A1
• Filed: 07/31/2009
• Published: 02/03/2011
• Est. Priority Date: 07/31/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Mahajan, Milind V., Dunn, Melissa W., Brewer, Brett D.
• Application Number:
  US12/533,139
• Publication Number:
  US 20110025816A1
• Time in Patent Office: Days
• US Class Current: 348/14.02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 7/14 Systems for two-way working H04N7/12, H04N7/173 take precedence

Abstract

The claimed subject matter provides systems and/or methods that effectuate distribution of advertising as real-time video calls. The system can include devices that detect whether or not a mobile device associated with a user is in the vicinity of a retail establishment, ascertains whether or not the proximate mobile device is receptive to receipt of advertising from the retail establishment, negotiates with the mobile device to determine at least one user preference with respect to a real-time video call, and based on the ascertained user preferences, downloads the appropriate real-time video call to the mobile device and/or establishes a live audio-visual connection with a representative of the retail establishment, wherein during the live audio-visual connection negotiations between the user and the representative is effectuated and the user comprehends that they are communicating with a famous personality.

Claims

1. A machine implemented system that facilitates or actuates advertising as a real-time video call, comprising:

a processor configured to detect whether a mobile device associated with a user is in proximity of the processor, ascertain whether the mobile device is receptive to receipt of advertising as a real-time video call, negotiate with the mobile device to determine at least one user preference with respect to the real-time video call, and based at least in part on the at least one user preference, at least one of download the real-time video call to the mobile device or establish a live audio-visual connection with a representative of an advertiser, wherein during the live audio-visual connection negotiations between the user and the representative is effectuated and the user comprehends that the representative is a famous personality; and

a memory coupled to the processor for persisting data.

2. The system of claim 1, the real-time video call customized based at least in part on the at least one user preference.

3. The system of claim 1, the real-time video call provides a call-back telephone number that the user utilizes to download the advertizing associated with the real-time video call.

4. The system of claim 1, the negotiations with the mobile device further comprising utilization of one or more lists specific to the user to ascertain the at least one user preference with respect to the real-time video call.

5. The system of claim 4, the one or more lists developed utilizing collaborative filtering mechanisms.

6. The system of claim 1, the advertising associated with the real-time video call customized to ensure a first person narrative between the user and a personality indicated by the at least one user preference.

7. The system of claim 1, the negotiations with the mobile device further comprising utilizing one or more search term obtained from a search engine associated with the mobile device to ascertain the at least one user preference with respect to the real-time video call.

8. A machine-readable medium having stored thereon machine-executable instructions for:

detecting whether a mobile device associated with a user is in proximity of a retail establishment;

ascertaining whether the mobile device is receptive to receipt of advertising as a real-time video call from the retail establishment;

negotiating with the mobile device to determine at least one user preference with respect to the real-time video call;

based at least in part on the at least one user preference, establishing the real-time video call with a sales representative of the retail establishment wherein the sales representative adopts the mien of a famous personality; and

effectuating negotiations between the sales representative and the user during the real-time video call.

9. The machine-readable medium of claim 8, the real-time video call customized based at least in part on the at least one user preference.

10. The machine-readable medium of claim 8, the real-time video call provides a call-back number that the user utilizes to download advertizing associated with the real-time video call.

11. The machine-readable medium of claim 8, the negotiating further comprising utilizing one or more lists specific to the user to ascertain the at least one user preference with respect to the real-time video call.

12. The machine-readable medium of claim 11, the one or more lists developed utilizing collaborative filtering mechanisms.

13. The machine-readable medium of claim 8, the advertising associated with the real-time video call customized to ensure a first person narrative between the user and a personality indicated by the at least one user preference.

14. The machine-readable medium of claim 8, the negotiating further comprising utilizing one or more search term obtained from a search engine associated with the mobile device to ascertain the at least one user preference with respect to the real-time video call.

15. A system that actuates advertising as a real-time video call, comprising:

a memory that retains instructions for detecting whether a mobile device associated with a user is proximate to a point of sale, determining whether the mobile device is receptive to receipt of advertising as a real-time video call, negotiating with the mobile device to determine at least one user preference with respect to the real-time video call, and based at least in part on the at least one user preference, establishing the real-time video call between the user and a representative of the point of sale to provide a live sales pitch by the representative to the user, the live sales pitch delivered through voice synthesis to emulate a famous personality; and

a processor, coupled to the memory, that executes the instructions retained in the memory.

16. The system of claim 15, the real-time video call customized based at least in part on the at least one user preference.

17. The system of claim 15, the real-time video call provides a call-back number that the user utilizes to download advertizing associated with the real-time video call.

18. The system of claim 17, the call-back number dispatched to the mobile device included in a text-message.

19. The system of claim 15, the memory further retains instructions for utilizing one or more lists specific to the user to ascertain the at least one user preference with respect to the real-time video call.

20. The system of claim 15, the advertising associated with the real-time video call customized to ensure a first person narrative between the user and a personality indicated by the at least one user preference.