METHOD AND SYSTEM FOR ADAPTIVE OFFER DETERMINATION
First Claim
Patent Images
1. A method for providing an adaptive offer, comprising:
- providing a first offer to a first user via a first mobile phone, wherein the first offer relates to a first activity involving a retail store, wherein the first offer has a first value, wherein the first value is less than a second value;
determining a first user response to the first offer, wherein the first user response indicates that the first user has not redeemed the first offer;
providing a second offer to a second user via a second mobile phone, wherein the second offer relates to a second activity involving the retail store, wherein the second offer has a second value, wherein the second value is greater than the first value;
determining a second user response to the second offer, wherein the second user response indicates that the second user has redeemed the second offer;
determining a third value responsive to determining that the second user has redeemed the second offer and that the first user has not redeemed the first offer, wherein the third value is greater than the first value and wherein the third value is less than the second value; and
providing a third offer to a third user via a third mobile phone, wherein the third offer relates to a third activity involving the retail store, wherein the third offer has the third value.
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Abstract
The optimization system monitors a mobile phone user'"'"'s behavior in response to an offer for a reward and determines a good level for a product promotion. The determination may be made based upon the user'"'"'s current response, past response patterns to various reward levels or a correlation between a user'"'"'s behavior and the behavior corresponding to a class of users. The system can determine an offer level that maximizes the return on the profit or revenue from a potential purchase for which the offer applies.
192 Citations
20 Claims
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1. A method for providing an adaptive offer, comprising:
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providing a first offer to a first user via a first mobile phone, wherein the first offer relates to a first activity involving a retail store, wherein the first offer has a first value, wherein the first value is less than a second value; determining a first user response to the first offer, wherein the first user response indicates that the first user has not redeemed the first offer; providing a second offer to a second user via a second mobile phone, wherein the second offer relates to a second activity involving the retail store, wherein the second offer has a second value, wherein the second value is greater than the first value; determining a second user response to the second offer, wherein the second user response indicates that the second user has redeemed the second offer; determining a third value responsive to determining that the second user has redeemed the second offer and that the first user has not redeemed the first offer, wherein the third value is greater than the first value and wherein the third value is less than the second value; and providing a third offer to a third user via a third mobile phone, wherein the third offer relates to a third activity involving the retail store, wherein the third offer has the third value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer program product, comprising a computer usable storage medium having a computer readable program code embodied therein, the computer readable program code adapted to be executed to implement a method for presenting an offer at a mobile phone, the method comprising:
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providing a first offer to a first user via a first mobile phone, wherein the first offer relates to a first activity involving a retail store, wherein the first offer has a first value, wherein the first value is less than a second value; determining a first user response to the first offer, wherein the first user response indicates that the first user has not redeemed the first offer; providing a second offer to a second user via a second mobile phone, wherein the second offer relates to a second activity involving the retail store, wherein the second offer has a second value, wherein the second value is greater than the first value; determining a second user response to the second offer, wherein the second user response indicates that the second user has redeemed the second offer; responsive to determining that the second user has redeemed the second offer and that the first user has not redeemed the first offer, determining a third value, wherein the third value is greater than the first value and wherein the third value is less than the second value; and providing a third offer to a third user via a third mobile phone, wherein the third offer relates to a third activity involving the retail store, wherein the third offer has the third value.
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20. A system for providing an adaptive offer, comprising:
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a processor configured to; provide a first offer to a first user via a first mobile phone, wherein the first offer relates to a first activity involving a retail store, wherein the first offer has a first value, wherein the first value is less than a second value; determine a first user response to the first offer, wherein the first user response indicates that the first user has not redeemed the first offer; provide a second offer to a second user via a second mobile phone, wherein the second offer relates to a second activity involving the retail store, wherein the second offer has a second value, wherein the second value is greater than the first value; determine a second user response to the second offer, wherein the second user response indicates that the second user has redeemed the second offer; determine a third value responsive to determining that the second user has redeemed the second offer and that the first user has not redeemed the first offer, wherein the third value is greater than the first value and wherein the third value is less than the second value; and provide a third offer to a third user via a third mobile phone, wherein the third offer relates to a third activity involving the retail store, wherein the third offer has the third value; and a memory coupled with the processor, wherein the memory provides instructions to the processor.
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Specification