Targeting Multimedia Content Based On Authenticity Of Marketing Data
First Claim
1. A computer implemented method for targeting multimedia content based on authenticity of marketing data of a user, comprising:
- providing a multimedia distribution platform comprising an interactive interface;
acquiring marketing data from said user by said multimedia distribution platform via said interactive interface;
determining authenticity of said acquired marketing data of said user by said multimedia distribution platform;
rating said acquired marketing data of said user based on said determined authenticity by said multimedia distribution platform; and
targeting said multimedia content to said user based on one or more of said determined authenticity and said rating of said acquired marketing data of said user by said multimedia distribution platform.
9 Assignments
0 Petitions
Accused Products
Abstract
A computer implemented method and system for targeting multimedia content based on authenticity of a user'"'"'s marketing data, are provided. A multimedia distribution platform acquires marketing data from the user via an interactive interface. The multimedia distribution platform determines authenticity of the user'"'"'s acquired marketing data by presenting multiple marketing specific challenges to the user based on the user'"'"'s acquired marketing data, obtaining responses to the marketing specific challenges from the user, and analyzing the obtained responses using one or more marketing databases. The multimedia distribution platform rates the user'"'"'s acquired marketing data based on the determined authenticity. The multimedia distribution platform targets the multimedia content to the user based on the determined authenticity and/or the rating of the user'"'"'s acquired marketing data. The multimedia distribution platform confirms viewing of the targeted multimedia content and compensates the user based on the view confirmation and/or rating of the acquired marketing data.
141 Citations
25 Claims
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1. A computer implemented method for targeting multimedia content based on authenticity of marketing data of a user, comprising:
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providing a multimedia distribution platform comprising an interactive interface; acquiring marketing data from said user by said multimedia distribution platform via said interactive interface; determining authenticity of said acquired marketing data of said user by said multimedia distribution platform; rating said acquired marketing data of said user based on said determined authenticity by said multimedia distribution platform; and targeting said multimedia content to said user based on one or more of said determined authenticity and said rating of said acquired marketing data of said user by said multimedia distribution platform. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer implemented method for targeting multimedia content based on authenticity of marketing data of a user and compensating said user based on viewing of said targeted multimedia content, comprising:
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providing a multimedia distribution platform comprising an interactive interface; acquiring marketing data from said user by said multimedia distribution platform via said interactive interface; determining authenticity of said acquired marketing data of said user by said multimedia distribution platform; rating said acquired marketing data of said user based on said determined authenticity by said multimedia distribution platform; targeting said multimedia content to said user based on one or more of said determined authenticity and said rating of said acquired marketing data of said user by said multimedia distribution platform; confirming viewing of said targeted multimedia content on a client device of said user using a random challenge, wherein said random challenge is one or more of; random in content; presented at random times during and/or after play of said targeted multimedia content; and presented at random physical locations on said targeted multimedia content; and compensating said user by crediting said user with one or more items of value based on one or more of said viewing of said targeted multimedia content and said rating of said acquired marketing data of said user. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A computer implemented method for targeting multimedia content based on authenticity of marketing data of a user, comprising:
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providing a multimedia distribution platform comprising an interactive interface; acquiring marketing data from said user by said multimedia distribution platform via said interactive interface; identifying and rectifying inconsistencies in said acquired marketing data from said user by said multimedia distribution platform using one or more marketing databases; rating said acquired marketing data of said user based on said identified and rectified inconsistencies by said multimedia distribution platform; and targeting said multimedia content to said user based on said rating of said acquired marketing data of said user by said multimedia distribution platform. - View Dependent Claims (15)
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16. A computer implemented system for targeting multimedia content based on authenticity of marketing data of a user, comprising:
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a multimedia distribution platform comprising; a data acquisition module that acquires said marketing data from said user via an interactive interface; an authenticity determination module that determines authenticity of said acquired marketing data of said user; a rating engine that rates said acquired marketing data of said user based on said determined authenticity; a targeting module that targets said multimedia content to said user based on one or more of said acquired marketing data of said user, said determined authenticity, said rating of said acquired marketing data of said user, and external marketing data obtained from one or more marketing databases; and a client device connected to said multimedia distribution platform via a network, wherein said client device receives said targeted multimedia content from said multimedia distribution platform and plays said targeted multimedia content on a display screen of said client device. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24)
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25. A computer program product comprising computer executable instructions embodied in a computer readable storage medium, wherein said computer program product comprises:
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a first computer parsable program code for acquiring marketing data from a user via an interactive interface provided by a multimedia distribution platform; a second computer parsable program code for determining authenticity of said acquired marketing data of said user; a third computer parsable program code for rating said acquired marketing data of said user based on said determined authenticity; a fourth computer parsable program code for targeting said multimedia content to said user based on one or more of said determined authenticity and said rating of said acquired marketing data of said user; a fifth computer parsable program code for confirming viewing of said targeted multimedia content on a client device of said user using a random challenge; and a sixth computer parsable program code for compensating said user by crediting said user with one or more items of value based on one or more of said viewing of said targeted multimedia content and said rating of said acquired marketing data of said user.
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Specification