MEDIA PLAY OPTIMIZATION USING MAKE GOOD STRATEGIES
First Claim
Patent Images
1. A computer-implemented method for automatically scheduling replacement plays of an advertisement from an advertising campaign, the method comprising:
- providing, by a computer system comprising one or more computers, a plurality of strategies for scheduling replacement plays to an advertiser, each strategy representing a technique to select replacement plays for an advertisement that fails to play at a determined spot;
receiving, by the computer system, a selection by the advertiser of a strategy from among the plurality of strategies;
receiving, at the computer system, notification that an advertisement failed to play at a determined spot, the notification generated by examining content played by a selected media feed at multiple spots including the determined spot; and
scheduling a replacement play for the advertisement on one of a plurality of available media feeds, the one of the plurality of available media feeds selected in accordance with the selected strategy for scheduling replacement plays, the replacement play including a replacement spot at which the advertisement is scheduled to be played.
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Abstract
Systems, methods, and a user interface for automatically scheduling a media play are disclosed. The user can specify, via the user interface, a strategy for how missed plays are made good. A play verifier reports which scheduled advertisements failed to play on a periodic basis or real time basis. Advertising campaign managers receive notification of play failures and determine the remedial action to take according to the criteria selected by the user for how to compensate for missed plays.
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Citations
35 Claims
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1. A computer-implemented method for automatically scheduling replacement plays of an advertisement from an advertising campaign, the method comprising:
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providing, by a computer system comprising one or more computers, a plurality of strategies for scheduling replacement plays to an advertiser, each strategy representing a technique to select replacement plays for an advertisement that fails to play at a determined spot; receiving, by the computer system, a selection by the advertiser of a strategy from among the plurality of strategies; receiving, at the computer system, notification that an advertisement failed to play at a determined spot, the notification generated by examining content played by a selected media feed at multiple spots including the determined spot; and scheduling a replacement play for the advertisement on one of a plurality of available media feeds, the one of the plurality of available media feeds selected in accordance with the selected strategy for scheduling replacement plays, the replacement play including a replacement spot at which the advertisement is scheduled to be played. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer-implemented method for automatically scheduling replacement plays of an advertisement from an advertising campaign, the method comprising:
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receiving, by a computer system comprising one or more computers, from an advertiser, a selection of a strategy representing a technique to determine an impact of a failure to play an advertisement at a determined spot on goals of the advertising campaign; receiving, by the computer system, notification that the advertisement from the campaign failed to play at the determined spot on a media feed; determining, by the computer system, an impact of the failure on the goals of the advertising campaign, in accordance with the received strategy; determining, by the computer system, a set of available spots that compensates for the impact of the failure on the goals of the campaign, wherein the set of available spots are selected in accordance with the selection of the strategy; and reserving, by the computer system, the set of available spots for replacement plays for the advertisement. - View Dependent Claims (16, 17, 18, 19)
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20. A method of compensating for failed plays of advertisements from an advertising campaign, the method comprising:
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generating, by a computer system comprising one or more computers, notification that an advertisement in a campaign failed to play as scheduled on a media feed separate from the computer system, by examining a history of content played by the media feed at multiple spots including a spot at which the advertisement was scheduled to play; determining, by the computer system an impact of the failure on goals of the campaign previously received from an advertiser providing the advertisement, the advertiser separate from the computer system; and responsive to the determined impact, bidding, by the computer system, in an electronic auction for at least one available spot in one media feed of a plurality of media feeds for a supplemental play of the advertisement, wherein a price bid in the electronic auction corresponds to a value of the one available spot determined based on the goals of the campaign. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27)
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28. (canceled)
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29. (canceled)
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30. A computer-implemented method of compensating for changes in forecasted plays of an advertisement from a campaign, the method comprising:
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receiving, by a computer system comprising one or more computers, notification of an advertisement from a campaign that is expected not to play as scheduled on a media feed; determining, by the computer system, an anticipated impact of the advertisement not playing on goals of the campaign received from an advertiser providing the advertisement; selecting available spots for supplemental plays of the advertisement that compensate for the anticipated impact based on a selection of a strategy to select replacement plays for the advertisement that fails to play at a determined spot, wherein the selected strategy was specified by an advertiser as a desired campaign parameter; and responsive to the determined impact, reserving available spots for supplemental plays of the advertisement that compensate for the anticipated impact. - View Dependent Claims (31)
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32. A computer readable medium encoding software instructions adapted to cause one or more computers to perform operations comprising:
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providing, by the one or more computers, a plurality of strategies for scheduling replacement plays to an advertiser, separate from the one or more computers, who provides an advertisement, each strategy representing a technique to select replacement plays for the advertisement that fails to play at a determined spot; receiving, from the advertiser, a selection of a make good strategy included in the plurality of strategies; receiving notification that the advertisement failed to play as scheduled on a media feed that is separate from the one or more computers; and responsive to the received selection of a make good strategy, scheduling at least one supplemental play of an advertisement on one of a plurality of media feeds that include the media feed, each of the plurality of media feeds separate from the one or more computers. - View Dependent Claims (33)
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34. An inventory management system for scheduling supplemental plays of advertisements from an advertising campaign into available slots in broadcasts following failures of previously scheduled plays, the inventory management system comprising a plurality of components including:
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a user interface module for receiving a selection of a make good strategy from an advertiser located separately from the inventory management system, the make good strategy for an insertion of a supplemental play of an advertisement in a broadcast in response to a play failure; a play verifier for reporting an advertisement that failed to play as scheduled on a radio station located separately from the inventory management system; a station inventory manager for maintaining information about available advertising slots for a plurality of radio stations including the radio station, wherein the available advertising slots are selected in accordance with the advertiser'"'"'s selected make good strategy, each of the plurality of radio stations located separately from the inventory management system; a campaign manager for bidding on available advertising slots in the plurality of radio stations for a supplemental play to compensate for a play failure; and an auctioneer for auctioning available advertising slots to a campaign manager, wherein each of the plurality of components is stored on a computer-readable medium and wherein each of the plurality of components is computer-executable. - View Dependent Claims (35)
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Specification