MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS
First Claim
1. A computer-based method for targeting users with device specific content, the method comprising the steps of:
- transmitting an advertising message with a link to a plurality of consumers;
receiving consumer device information in response to each consumer accessing the link;
generating content for display on a plurality of consumer devices using a common file format hierarchy; and
rendering the content generated using the common file format for each consumer as a function of consumer device type.
9 Assignments
0 Petitions
Accused Products
Abstract
A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.
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Citations
8 Claims
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1. A computer-based method for targeting users with device specific content, the method comprising the steps of:
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transmitting an advertising message with a link to a plurality of consumers; receiving consumer device information in response to each consumer accessing the link; generating content for display on a plurality of consumer devices using a common file format hierarchy; and rendering the content generated using the common file format for each consumer as a function of consumer device type. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8-25. -25. (canceled)
Specification