Carrier-Based Mobile Advertisement Syndication

• US 20110029387A1
• Filed: 10/15/2010
• Published: 02/03/2011
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US12/905,271
• Publication Number:
  US 20110029387A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: Y10S 707/944 Business related

Abstract

Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication to appropriate or desirable mobile communication facilities.

Claims

1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with user datum, the method comprising the steps of:

(a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user, wherein the user-action is associated with software that communicates data over a cellular telephony infrastructure provided by one of a plurality of carriers;

(b) determining which of the one of the plurality of carriers is used by the mobile communication facility transmitting the request for the advertisement;

(c) receiving information relating to one or more characteristics associated with the user, wherein the one or more characteristics are derived from datum from the carrier used by the mobile communication facility, wherein the datum comprises at least one or more of;

(i) at least one demographic datum;

(ii) at least one geographic datum; and

(iii) at least one behavioral datum;

(d) determining that the relevance to the user of a first advertisement is greater than the relevance of a second advertisement based at least in part on the information relating to the one or more characteristics; and

(e) transmitting the first advertisement instead of the second advertisement for presentation on a display of the mobile communication facility.

2. The method of claim 1, wherein the datum further comprises one or more of:

(a) age or birthdate of the user;

(b) gender of the user;

(c) race of the user;

(d) religion of the user;

(e) marital status of the user;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code of the user;

(h) home address of the user;

(i) work address of the user;

(j) billing address of the user;

(k) type of credit card the user uses to pay the carrier;

(l) birthplace of the user;

(m) employer of the user;

(n) employment position of the user; and

(o) income bracket of the user.

3. A system for presenting on a mobile communication facility an advertisement in association with user datum, wherein the system is configured to:

(a) receive at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user, wherein the user-action is associated with software that communicates data over a cellular telephony infrastructure provided by one of a plurality of carriers;

(b) determine which of the one of the plurality of carriers is used by the mobile communication facility transmitting the request for the advertisement;

(c) receive information relating to one or more characteristics associated with the user, wherein the one or more characteristics are derived from datum from the carrier used by the mobile communication facility, wherein the datum comprises at least one or more of;

(i) at least one demographic datum;

(ii) at least one geographic datum; and

(iii) at least one behavioral datum;

(d) determine that the relevance to the user of a first advertisement is greater than the relevance of a second advertisement based at least in part on the information relating to the one or more characteristics; and

(e) transmit the first advertisement instead of the second advertisement for presentation on a display of the mobile communication facility.

4. The system of claim 3, wherein the datum further comprises one or more of:

(a) age or birthdate of the user;

(b) gender of the user;

(c) race of the user;

(d) religion of the user;

(e) marital status of the user;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code of the user;

(h) home address of the user;

(i) work address of the user;

(j) billing address of the user;

(k) type of credit card the user uses to pay the carrier;

(l) birthplace of the user;

(m) employer of the user;

(n) employment position of the user; and

(o) income bracket of the user.