METHOD FOR CLICK-STREAM ANALYSIS USING WEB DIRECTORY REVERSE CATEGORIZATION
First Claim
1. A method of profiling a user comprising:
- collecting information on a click stream associated with a user on a client computer, wherein the click stream comprises network addresses and wherein a server computer performs the collecting;
obtaining meta tags from at least one source remote from the server computer and the client computer, wherein the meta tags comprise network address categorization for the network addresses;
utilizing the click stream information collected by the server computer and one or more of the meta tags from the at least one source to obtain a profile for the user; and
based at least in part on the profile, providing information regarding an item or offering the item to the user.
11 Assignments
0 Petitions
Accused Products
Abstract
In embodiments disclosed, information on a click stream associated with a user and meta tags commonly used by search engines can be used to profile a user. The click stream may comprise network addresses and timestamps and may be the only source of user information used for the profile. The meta tags may contain metadata that correspond to the network addresses in the click stream, including network address categorization for these network addresses. The profile obtained for the user may be an existing profile that represents a person or a theoretical individual having attributes similar to or most closely match the user. Based at least in part on the profile, information regarding an item may be provided to the user or the item may be offered to the user. In some embodiments, the information may be filtered before being displayed to the user.
-
Citations
20 Claims
-
1. A method of profiling a user comprising:
-
collecting information on a click stream associated with a user on a client computer, wherein the click stream comprises network addresses and wherein a server computer performs the collecting; obtaining meta tags from at least one source remote from the server computer and the client computer, wherein the meta tags comprise network address categorization for the network addresses; utilizing the click stream information collected by the server computer and one or more of the meta tags from the at least one source to obtain a profile for the user; and based at least in part on the profile, providing information regarding an item or offering the item to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A computer program product comprising at least one non-transitory computer readable medium storing instructions translatable by at least one processor to perform:
-
collecting information on a click stream associated with a user, wherein the click stream comprises network addresses; obtaining meta tags from at least one source, wherein the meta tags comprise network address categorization for the network addresses; utilizing the click stream information associated with the user and one or more of the meta tags from the at least one source to obtain a profile for the user; and based at least in part on the profile, providing information regarding an item or offering the item to the user. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
16. A system, comprising:
-
at least one processor; and at least one non-transitory computer readable medium storing instructions translatable by the at least one processor to perform; collecting information on a click stream associated with a user, wherein the click stream comprises network addresses; obtaining meta tags from at least one source, wherein the meta tags comprise network address categorization for the network addresses; utilizing the click stream information associated with the user and one or more of the meta tags from the at least one source to obtain a profile for the user; and based at least in part on the profile, providing information regarding an item or offering the item to the user. - View Dependent Claims (17, 18, 19, 20)
-
Specification