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Method and System for Tracking Interaction and View Information for Online Advertising

  • US 20110029393A1
  • Filed: 07/08/2010
  • Published: 02/03/2011
  • Est. Priority Date: 07/09/2009
  • Status: Abandoned Application
First Claim
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1. A computer implemented method comprising:

  • (A) receiving at a server, from a web browser rendering a web page comprising an ad tag, a request for an advertising unit to be displayed on the web page, the advertising unit having a size and a position relative to other objects within the web page;

    (B) generating an identifier associated with an instance of the advertising unit displayed on the web page; and

    (C) returning a response to the web browser, the response comprising an engagement tracking module,wherein, upon receiving an indication that the web page has been loaded in the browser, the engagement tracking module identifies the advertising unit based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier and tracks data regarding engagement with the advertising unit by a user of the browser.

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