Method and System for Tracking Interaction and View Information for Online Advertising

• US 20110029393A1
• Filed: 07/08/2010
• Published: 02/03/2011
• Est. Priority Date: 07/09/2009
• Status: Abandoned Application

• Current Assignee: Collective Brands Incorporated
• Original Assignee: Collective Media Incorporated
• Inventors: Putnam, Christopher M., Apprendi, Joseph T.
• Application Number:
  US12/832,520
• Publication Number:
  US 20110029393A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 11/3419 by assessing time
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An advertising unit is intended for display on a web page. The advertising unit has a size and a position relative to other objects within the web page. An identifier associated with an instance of the advertising unit displayed on the web page is generated. Upon receiving an indication that the web page has been loaded in the browser, engagement tracking module identifies the advertising unit within the page based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier and tracks data regarding engagement with the advertising unit by a user of the browser.

Claims

1. A computer implemented method comprising:

(A) receiving at a server, from a web browser rendering a web page comprising an ad tag, a request for an advertising unit to be displayed on the web page, the advertising unit having a size and a position relative to other objects within the web page;

(B) generating an identifier associated with an instance of the advertising unit displayed on the web page; and

(C) returning a response to the web browser, the response comprising an engagement tracking module,

wherein, upon receiving an indication that the web page has been loaded in the browser, the engagement tracking module identifies the advertising unit based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier and tracks data regarding engagement with the advertising unit by a user of the browser.

2. The method of claim 1 further comprising:

(D) receiving a plurality of logs comprising the data regarding engagement with the advertising unit by the user, wherein the logs are created using an image object embedded within the web page by the engagement tracker, which image object associated with the identifier associated with the advertising unit.

3. A system comprising:

one or more servers that

receive, from a web browser rendering a web page comprising an ad tag, a request for an advertising unit to be displayed on the web page, the advertising unit having a size and a position relative to other objects within the web page;

generate an identifier associated with an instance of the advertising unit displayed on the web page; and

return a response to the web browser, the response comprising an engagement tracking module,

wherein, upon receiving an indication that the web page has been loaded in the browser, the engagement tracking module identifies the advertising unit based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier and tracks data regarding engagement with the advertising unit by a user of the browser.

4. The system of claim 3 further comprising:

one or more databases that store a plurality of logs comprising the data regarding engagement with the advertising unit by the user, wherein the logs are created using an image object embedded within the web page by the engagement tracker, which image object associated with the identifier associated with the advertising unit.

5. A computer-readable storage medium having stored thereon instructions which, when executed by a processor, cause the processor to perform a method comprising:

receiving an indication that a web page has been loaded in a web browser, the web page comprising an ad tag associated with an advertising unit to be displayed on the web page, the advertising unit having a size and a position relative to other objects within the web page and being associated with an identifier;

identifying the advertising unit based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier; and

tracking data regarding engagement with the advertising unit by a user of the browser.