SYSTEM, METHOD AND COMPUTER PROGRAM FOR MANAGING ADVERTISEMENTS ON WEB OR SAP PAGES
First Claim
Patent Images
1. A system for delivering data to a terminal using a communications network, comprising:
- means for providing displayable data to the terminal, the data having a content part and a first advertisement part; and
means for monitoring a request from the terminal for a second, alternate advertisement part via the communications network and instructing said means for providing displayable data to the terminal to provide the requested second advertisement part;
the requested second advertisement part being deliverable to the terminal via the communications network to enable the second advertisement part to be displayed instead of the first advertisement part and together with the same content part.
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Accused Products
Abstract
System, method and computer program for delivering data to a terminal using a communications network. Displayable data having a content part and a first advertisement part is provided to the terminal and the terminal is monitored to detect a request for a second, alternate advertisement part. When this occurs, the requested second advertisement part is delivered to the terminal via the communications network. The second advertisement part is displayed on the terminal instead of the first advertisement part and together with the same content part.
81 Citations
23 Claims
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1. A system for delivering data to a terminal using a communications network, comprising:
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means for providing displayable data to the terminal, the data having a content part and a first advertisement part; and means for monitoring a request from the terminal for a second, alternate advertisement part via the communications network and instructing said means for providing displayable data to the terminal to provide the requested second advertisement part; the requested second advertisement part being deliverable to the terminal via the communications network to enable the second advertisement part to be displayed instead of the first advertisement part and together with the same content part. - View Dependent Claims (2, 3, 4, 5)
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6. A system for delivering data to a terminal using a communications network, comprising:
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at least one content provider for providing a content part of a display page to the terminal via the communications network; and an advertisement management system for providing advertisement parts for the display page to the terminal, said advertisement management system being arranged to monitor a request from the terminal for a second, alternate advertisement part via the communications network; the requested second advertisement part being deliverable to the terminal via the communications network to enable the second advertisement part to be displayed instead of the first advertisement part and together with the same content part. - View Dependent Claims (7, 8, 9, 10)
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11. A method for delivering data to a terminal using a communications network, comprising:
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monitoring a request from the terminal for a content part of a display page from an Internet or mobile service via the communications network; providing the content part to the terminal; providing a first advertisement part to the terminal to be displayed with the content part on the display page;
monitoring a request from the terminal for a second, alternate advertisement part via the communications network;providing the requested second advertisement part to the terminal; and displaying the second advertisement part on the display page instead of the first advertisement part and together with the same content part. - View Dependent Claims (12, 13, 14, 15)
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16. A computer program resident on computer-readable media and arranged to manage delivery of displayable data to a terminal using a communications network, the computer program being arranged to:
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monitor a request from the terminal for a content part of a display page from an Internet or mobile service via the communications network; arrange for delivery of the content part to the terminal; arrange for delivery of a first advertisement part to the terminal to be displayed with the content part on the display page; monitor a request from the terminal for a second, alternate advertisement part via the communications network; and arrange for delivery of the requested second advertisement part to the terminal such that the second advertisement part can be displayed on the display page instead of the first advertisement part and together with the same content part. - View Dependent Claims (17, 18, 19)
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20. A computer program resident on computer-readable media and arranged to manage delivery of displayable data to a terminal using a communications network, the computer program being arranged to:
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request content part of a display page from an Internet or mobile service via the communications network; request a first advertisement part to be displayed with the content part on the display page; receive the requested content part and first advertisement part and display the content part and first advertisement part on a common window; request a second, alternate advertisement part via the communications network; receive the requested second advertisement part; and display the content part and second advertisement part on a common window whereby the second advertisement part is displayed instead of the first advertisement part and together with the same content part. - View Dependent Claims (21, 22, 23)
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Specification