Methods And Systems For Delivering Sponsored Out-Of-Band Passwords
First Claim
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1. A method of delivering a sponsored message to a user during an authenticating transaction comprising the following steps of:
- selecting an authentication server coupled to a computer readable memory with password information and a selection of sponsored messages;
requesting an out-of-band password from the authentication server during the authenticating transaction via a first communication channel; and
delivering the out-of-band password to the user accompanied by a sponsored message selected from the selection of sponsored messages via a second communication channel.
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Abstract
Methods and systems for delivering advertising content to selected users in combination with out-of-band passwords or access code information delivered over a selected communication medium.
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Citations
21 Claims
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1. A method of delivering a sponsored message to a user during an authenticating transaction comprising the following steps of:
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selecting an authentication server coupled to a computer readable memory with password information and a selection of sponsored messages; requesting an out-of-band password from the authentication server during the authenticating transaction via a first communication channel; and delivering the out-of-band password to the user accompanied by a sponsored message selected from the selection of sponsored messages via a second communication channel. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-readable medium for delivering a sponsored message to a user during an authenticating transaction including instructions that when executed on a computer cause the computer to:
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select an authentication server coupled to a computer readable memory with password information and a selection of sponsored messages; request an out-of-band password from the authentication server during the authenticating transaction via a first communication channel; and deliver the out-of-band password to the user accompanied by a sponsored message selected from the selection of sponsored messages via a second communication channel. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system for authenticating a transaction with a user, the system comprising:
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an authentication server configured to receive a request from a user over a first communication channel for an out-of-band password; and a password generating module to generate the out-of-band password; and a targeted advertising module to select an advertisement; and wherein the authentication server transmits the out-of-band password to the user over a second communication channel accompanied by the advertisement derived from the targeted advertising module. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification