SYSTEMS AND METHODS FOR SUPPORTING USER GENERATED ADVERTISING TRANSACTIONS IN A VIDEO SERVICE PROVIDER ENVIRONMENT

• US 20110035255A1
• Filed: 08/05/2009
• Published: 02/10/2011
• Est. Priority Date: 08/05/2009
• Status: Abandoned Application

• Current Assignee: Ericsson Television Incorporated (Telefonaktiebolaget LM Ericsson)
• Original Assignee: TANDBERG Television, Inc. (Telefonaktiebolaget LM Ericsson)
• Inventors: Canter, JR., Paul J., Dasher, Charles, Schultz, Jennifer A., Phillips, Christopher C., Watkins, Hugh, Forsman, Robert
• Application Number:
  US12/536,109
• Publication Number:
  US 20110035255A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/274 Storing end-user multimedia data in response to end-user request , e.g. network recorder
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In one embodiment, a system stores video clips which a user can select and use to create an ad video. The user can download the video clip, edit it appropriate, and then upload the ad video to the system. The user can then place the ad with a cable service provider as part of an ad campaign. The system allows the user to view available advertising opportunities with one or more video service providers, such as a cable service provider, and then define attributes of an ad campaign defining how and when to stream the ad in various programs. The ad campaign can place the ad in on-demand programs or schedule (broadcast) programs. The user can also be provided with reports indicating in part when the ad was actually streamed, allowing the user evaluate the performance of the ad campaign.

Claims

1. A computer readable medium comprising instructions executable by a processor in a data processing system for placing an ad with a video service provider, said computer readable medium instructions adapted for:

receiving a first digital video file at said processor from a first user at a web site;

storing said first digital video file in a memory, wherein said first digital video is accessible to other users of the web site;

providing a second user accessing said web site with a plurality of thumbnail images representing a plurality of video clips wherein one of said thumbnail images is associated with said first digital video file;

receiving an indication from said second user at the web site, said indication representing a purchase request of said first digital video file;

making said first digital video file accessible to second user but not to said other users in response to receiving said indication;

receiving from said second user at the web site a second digital video file wherein said second digital video file comprises at least a portion of said first digital video file;

storing said second digital video file in said memory accessible by said web site, wherein said second digital video file is accessible to said second user but not said first user;

converting said second digital video file by said processor into an ad asset comprising a third digital video file, wherein said third digital video file comprises said second digital video file, said ad asset comprising an encoding format compatible with an ad management system of said video service provider;

receiving at said processor from said second user ad campaign data indicating attributes of an ad campaign, said ad campaign data comprising;

a starting date and ending date of said ad campaign,

an identifier of said ad asset,

a value indicating an aggregate ad placement time, and

a site location identifier indentifying a location of said video service provider where said ad is to be streamed; and

providing said ad asset and said ad campaign data to said ad management system of said video service provider prior to said starting date.

2. The computer readable medium of claim 1 wherein said campaign data comprises a plurality of avail mappings, where each mapping comprises an avail identifier associated with a scheduled broadcast program and said ad asset identifier.

3. The computer readable medium of claim 1 further comprising the steps of:

providing data from the data processing system to the second user, said data identifying a plurality avails associated with a plurality of times for said scheduled broadcast program associated with said site location identifier, wherein at least one of said avails is available for placement of said ad.

4. The computer readable medium of claim 3 wherein a profile stored in said data processing system associated with said ad purchaser comprises information identifying said site, wherein said processor uses said profile to select said plurality of avails of said scheduled broadcast program.

5. The computer readable medium of claim 1 wherein said campaign data comprises an indication that said ad campaign is associated with one or more on-demand programs available to subscribers of the video service provider.

6. The computer readable medium of claim 5 further comprising the step of:

providing data from the processor to the second user, said data providing a list of titles of on-demand programs associated with said location.

7. The computer readable medium of claim 1 wherein the step of providing said ad campaign data to said video service provider further comprises providing a second identifier of a second ad asset associated with the ad campaign.

8. The computer readable medium of claim 1 wherein said ad campaign data indicates a preferential avail location for placing said ad asset with a program provided by said video service provider to subscribers of the video service provider.

9. The computer readable medium of claim 1 wherein said ad asset comprises meta data comprising a description of said ad asset.

10. The computer readable medium of claim 1 wherein said data processing system provides to said second user after said ending date of said ad campaign, report data comprising data identifying said ad asset, a time when said ad asset was streamed, and a program identifier associated with streaming said ad asset.

11. A system for placing an ad with a video service provider comprising:

an interface to a communications network, said interface capable of receiving a first digital video file from a first user and a second digital video file from a second user, wherein said second digital video file comprises at least a portion of said first digital video file;

a memory configured to store;

a) said first file received from said first user,

b) said second digital video file received from said second user; and

a processor configured to;

a) receive said first digital video file from said first user,

b) provide said second user with a plurality of thumbnail images representing a plurality of digital video files, wherein one of said thumbnail images corresponds to said first digital video file,

c) receive an indication from said second user indicating a purchase request of said first digital video file,

d) making said second digital video file accessible to said second user for subsequent viewing and inaccessible to said first user for subsequent viewing,

e) receiving from said second user a second digital video file,

f) receiving a request from said second user to place said second digital video file as an advertisement,

g) converting said second digital video file into an ad asset, said ad asset comprising an encoding format compatible with an ad management system of said video service provider,

h) receiving at said processor from said second user ad campaign data indicating attributes of an ad campaign, said ad campaign data comprising;

i. a starting date and ending date of said ad campaign,

ii. an identifier of said ad asset associated with said ad campaign,

iii. a value corresponding to an aggregate ad placement time, and

iv. a site location identifier identifying a location of said video service provider where said ad is to be streamed,

wherein said processor is further configured to transmit said ad asset and said ad campaign data to said ad management system of said video service provider.

12. The system of claim 11 wherein the ad campaign data further comprises a plurality of avail identifiers, wherein each avail identifier is associated with a scheduled broadcast program at the location, and wherein the processor is further configured to communicate said ad campaign data to said ad management system using said interface.

13. The system of claim 12 wherein the processor is further configured to receive said plurality of avail identifiers from said ad management system, said processor configured to receive input from said second user identifying at least one of said plurality of avail identifiers.

14. The system of claim 13 wherein said memory comprises a profile indicating said site location identifier, and said processor is configured to use said profile in requesting said plurality of avail identifiers associated with said site location identifier from said ad management system of said video service provider.

15. The system of claim 11 wherein the ad campaign data further comprises an indication that said ad campaign data applies to placement of said ad asset with on-demand programming.

16. The system of claim 11 wherein said processor is configured to receive a list from said ad management system of on-demand program titles available to subscribers of said video service provider.

17. The system of claim 11 wherein said ad campaign data further comprises a second ad asset identifier and said processor is configured to transmit a second ad asset to said ad management system.

18. The system of claim 11 wherein said ad asset comprises metadata comprising a description of the ad asset.

19. A method performed by a data processing system comprising a processor for placing an ad requested by a user with a video service provider in conjunction with one or more on-demand programs requested by video subscribers of the video service provider, said method comprising the steps of:

receiving a first digital video file over the Internet at a web site hosted by said data processing system from said user, said digital video file representing said ad to be placed by said user;

storing said first digital video file in a memory of said data processing system;

using said first digital video file by said data processing system to generate an ad asset, said ad asset comprising a second digital video file and metadata wherein said second digital video file conforms to an encoding format compatible with an ad management system of said video service provider and said meta data reflects said encoding format, said second digital video file stored in said memory;

receiving at said data processing system from said user ad campaign data indicating attributes of an ad campaign, said ad campaign data comprising;

an indication that ad campaign is associated with one or more on-demand programs provided by said video service provider,

a starting date and ending date of said ad campaign,

an identifier of said ad asset associated with said ad campaign,

a value indicating an aggregate ad placement time,

a site location identifier indentifying a location of said video service provider comprising a video distribution network over which said ad is to be streamed; and

transmitting said ad asset and said ad campaign data over an interface of said data processing system to said video service provider capable of providing said one or more on-demand programs.

20. The method of claim 19 wherein said ad campaign data further comprising a rating indicator associated with said one or more on-demand programs.