METHOD AND APPARATUS FOR EMBEDDED GRAPHICAL ADVERTISING
First Claim
Patent Images
1. A method of electronic advertising comprising:
- displaying an image showing a plurality of purchasable goods;
providing selectable portions of the image, wherein a plurality of the selectable portions are each substantially defined by the perimeter of one of the purchasable goods;
detecting a selection of a selectable portion;
displaying a browser window including at least a portion of the window provided by a seller of a given purchasable good in response to selection of the selectable portion corresponding to the given selectable good; and
tracking selections of selectable portions, wherein at least two of the purchasable goods are provided by different sellers, and wherein the tracking is tracked separately for each of the sellers.
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Abstract
A method of electronic advertising includes determining a plurality of portions of an image that are to be designated as mouse-clickable portions. The mouse-clickable portions each correspond to a single item to be offered for sale. The method includes designating each of the plurality of portions as mouse-clickable portions and providing a hyper-link in conjunction with each of the mouse-clickable portions. When a given mouse-clickable portion is clicked on by a user, the hyper-link causes a web browser to display a site offering the item shown in the mouse-clickable portion for sale.
30 Citations
20 Claims
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1. A method of electronic advertising comprising:
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displaying an image showing a plurality of purchasable goods; providing selectable portions of the image, wherein a plurality of the selectable portions are each substantially defined by the perimeter of one of the purchasable goods; detecting a selection of a selectable portion; displaying a browser window including at least a portion of the window provided by a seller of a given purchasable good in response to selection of the selectable portion corresponding to the given selectable good; and tracking selections of selectable portions, wherein at least two of the purchasable goods are provided by different sellers, and wherein the tracking is tracked separately for each of the sellers. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of electronic advertising comprising:
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determining a plurality of portions of an image that are to be designated as mouse-clickable portions, wherein each of the mouse-clickable portions corresponds to a single item to be offered for sale, and wherein at least two of the items are provided by different sellers; designating each of the plurality of portions as mouse-clickable portions; providing a hyper-link in conjunction with each of the mouse-clickable portions, such that, when a given mouse-clickable portion is clicked on by a user, the hyper-link causes a web browser to display a site offering the item shown in the mouse-clickable portion for sale. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A computer readable storage medium, storing one or more instructions that cause a computer reading the computer readable storage medium and executing the instructions to perform the steps comprising:
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displaying an image having a plurality of designated mouse-clickable portions; detecting a mouse click on one of the mouse-clickable portions; in response to the mouse click, displaying a website offering for sale an item displayed in the mouse-clickable portion. - View Dependent Claims (18, 19, 20)
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Specification