Systems and Methods for Closing the Loop between Online Activities and Offline Purchases
First Claim
1. A computer-implemented method, comprising:
- storing, by a computing apparatus, an offer in connection with an account identifier of a user, the account identifier issued by an issuer, the offer presented to the user in an online activity; and
receiving, in the computing apparatus, a communication related to an offline transaction to be processed by a transaction handler to make a payment from the issuer to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer;
in connection with the transaction, communicating by the computing apparatus with the user to identify the offer;
based on the communicating to identify the offer in connection with the transaction, associating by the computing apparatus the offer with the offline transaction to further associate the transaction with the online activity.
1 Assignment
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Accused Products
Abstract
In one aspect, a computing apparatus is configured to facilitate the identification of a transaction resulting from an activity occurring in a substantially separate context or environment, such as an offline transaction in a “brick and mortar” retail store resulting from an online advertisement or an online search. The computing apparatus may match information about the activity and information about the transaction to correlate the online activity and the offline transaction. The matching process may involve the use of an offer for a discount, an incentive, a rebate, a reward, reward points, cash back, a gift, etc. The offer is to be provided in the advertisement associated with an online activity and redeemed in a payment transaction, processed via the transaction handler, to correlate the advertisement and the transaction.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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storing, by a computing apparatus, an offer in connection with an account identifier of a user, the account identifier issued by an issuer, the offer presented to the user in an online activity; and receiving, in the computing apparatus, a communication related to an offline transaction to be processed by a transaction handler to make a payment from the issuer to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer; in connection with the transaction, communicating by the computing apparatus with the user to identify the offer; based on the communicating to identify the offer in connection with the transaction, associating by the computing apparatus the offer with the offline transaction to further associate the transaction with the online activity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer storage medium storing instructions which, when executed on a computer system, cause the computer system to perform a method, the method comprising:
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storing an offer in connection with an account identifier of a user, the account identifier issued by an issuer, the offer presented to the user in an online activity; receiving a communication related to an offline transaction to be processed by a transaction handler to make a payment from the issuer to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer; in connection with the transaction, communicating with the user or the merchant to identify the offer; and based on the communicating to identify the offer in connection with the transaction, associating the offer with the offline transaction to further associate the transaction with the online activity.
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20. A system, comprising:
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a memory to store an offer in connection with an account identifier of a user, the account identifier issued by an issuer, the offer presented to the user in an online activity; and a transaction handler coupled with the memory to receive the account identifier submitted by a merchant to an acquirer to make a payment from the issuer to the acquirer via the transaction handler, the transaction handler to communicate, in connection with the transaction, with the user to identify the offer and to associate, based on identifying the offer in connection with the transaction, the offer with the offline transaction to further associate the transaction with the online activity.
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Specification