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Systems and Methods for Targeted Advertisement Delivery

  • US 20110035280A1
  • Filed: 08/03/2010
  • Published: 02/10/2011
  • Est. Priority Date: 08/04/2009
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method, comprising:

  • receiving, in a computing apparatus, a request for a profile to customize information for presentation to a user identified in the request; and

    responsive to the request identifying the user, providing by the computing apparatus the profile generated based on transaction data of the user;

    wherein the transaction data are related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant.

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