ADVERTISEMENT TERMINAL AND METHOD FOR PROVIDING USER-CUSTOMIZED MOBILE ADVERTISING SERVICE
First Claim
1. An advertisement terminal providing a user-customized mobile advertising service in a mobile advertisement system, comprising:
- an advertisement application for transmitting an advertisement request message to an advertisement engine; and
the advertisement engine for determining if advertisements corresponding to the received advertisement request message are included in a memory of the advertisement terminal, when the advertisement request message has been received from the advertisement application, and additionally making a request for an advertisement corresponding to the advertisement request message to an advertisement server when the advertisements corresponding to the advertisement request message are not included in the memory as a result of the determination.
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Accused Products
Abstract
A method for setting a number of advertisements desired to be received from an advertisement server when a user requests an advertising service. In particular, if the user sets the desired number of advertisements through an advertisement application, the advertisement application provides an advertisement engine with an advertisement request including the set number of advertisements. An advertisement engine determines if the number of advertisements stored in a memory of the terminal is greater than or equal to the requested number of advertisements. If the number of advertisements stored in the memory of the terminal is less than the requested number of advertisements, the advertisement engine makes a request for advertisements to an advertisement server and receives the advertisements. Therefore, the advertisement application can receive the requested number of advertisements from the advertisement engine, so that it is possible to provide the user with a more differentiated MobAd service.
15 Citations
18 Claims
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1. An advertisement terminal providing a user-customized mobile advertising service in a mobile advertisement system, comprising:
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an advertisement application for transmitting an advertisement request message to an advertisement engine; and the advertisement engine for determining if advertisements corresponding to the received advertisement request message are included in a memory of the advertisement terminal, when the advertisement request message has been received from the advertisement application, and additionally making a request for an advertisement corresponding to the advertisement request message to an advertisement server when the advertisements corresponding to the advertisement request message are not included in the memory as a result of the determination. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for providing a user-customized mobile advertising service in an advertisement terminal of a mobile advertisement system, the method comprising the steps of:
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when an advertisement request message is received, determining if a number of requested advertisements is set in the received advertisement request message; when the number of requested advertisements is set in the received advertisement request message as a result of the determination, determining if the number of advertisements satisfying an advertisement request condition is greater than or equal to the number of requested advertisements; when the number of advertisements satisfying the advertisement request condition is less than the number of requested advertisements as a result of the determination, determining a number of advertisements to be requested to an advertisement server; transmitting the advertisement request message including the determined number of advertisements to the advertisement server; and receiving an advertisement response message from the advertisement server. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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Specification