CONTEXTUAL DYNAMIC ADVERTISING BASED UPON CAPTURED RENDERED TEXT
First Claim
Patent Images
1. A method in a computing system for responding to a capture of text, comprising:
- receiving a sequence of one or more words optically or acoustically captured from a rendered document by a user;
identifying an electronic version of the rendered document based on the captured text;
selecting an advertising message based upon content of the identified electronic version of the rendered document; and
presenting the selected advertising message to the user.
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Abstract
A system for processing text captured from rendered documents is described. The system receives a sequence of one or more words optically or acoustically captured from a rendered document by a user. The system identifies an electronic version of the rendered document and associated an action. The system then performs the associated action with respect to the user.
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Citations
31 Claims
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1. A method in a computing system for responding to a capture of text, comprising:
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receiving a sequence of one or more words optically or acoustically captured from a rendered document by a user; identifying an electronic version of the rendered document based on the captured text; selecting an advertising message based upon content of the identified electronic version of the rendered document; and presenting the selected advertising message to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for responding to the capture of text from a rendered document, comprising:
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a receiving component that receives a sequence of captured text from a rendered document; an identification component that identifies an electronic version of the rendered document containing the captured text; a content analysis component that analyzes the content of the identified electronic version; and a selection component that selects an advertisement based upon the content analysis. - View Dependent Claims (17, 18, 19, 20)
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21. One or more computer memories collectively containing a data structure, the data structure connecting an electronic version of a rendered document to an advertisement, the data structure comprising an electronic version of the rendered document, the electronic version being selected based on a determination that the electronic version contains a user captured text sequence, and an advertisement, the advertisement being selected based in part upon an analysis of the content of the electronic version.
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22. A method for displaying a selected advertisement to a user, comprising:
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receiving data indicating a sequence of text from a rendered document; analyzing the received data to identify an electronic counterpart to the rendered document; processing at least a portion of content of the identified electronic counterpart to associate one or more advertisements to the electronic counterpart; and presenting one or more of the associated advertisements to the user. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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29. A computer-readable medium whose contents cause a computing system to perform a method for displaying advertising messages, comprising:
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retrieving an image being displayed on a distinguished dynamic display device; performing optical character recognition on the retrieved image to obtain a sequence of text; identifying an advertising message associated with at least a portion of the obtained sequence of text; and displaying the identified advertising message. - View Dependent Claims (30, 31)
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Specification