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BUILDING USER PROFILES FOR WEBSITE PERSONALIZATION

  • US 20110035375A1
  • Filed: 08/06/2009
  • Published: 02/10/2011
  • Est. Priority Date: 08/06/2009
  • Status: Abandoned Application
First Claim
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1. ) A method executed by a computer, comprising:

  • building a profile of a website from keywords appearing at the website;

    building a profile of a user from a subset of the keywords that appear in documents accessed by the user; and

    personalizing, based on the subset of the keywords, a web page to the profile of the user.

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