BUILDING USER PROFILES FOR WEBSITE PERSONALIZATION
First Claim
Patent Images
1. ) A method executed by a computer, comprising:
- building a profile of a website from keywords appearing at the website;
building a profile of a user from a subset of the keywords that appear in documents accessed by the user; and
personalizing, based on the subset of the keywords, a web page to the profile of the user.
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Accused Products
Abstract
One embodiment is a method that builds a website profile from keywords appearing at the website and builds a user profile from a subset of the keywords that appear in documents accessed by the user. A web page is personalized based on the user profile.
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Citations
20 Claims
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1. ) A method executed by a computer, comprising:
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building a profile of a website from keywords appearing at the website; building a profile of a user from a subset of the keywords that appear in documents accessed by the user; and personalizing, based on the subset of the keywords, a web page to the profile of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. ) A tangible computer readable storage medium having instructions for causing a computer to execute a method, comprising:
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generating a website profile from keywords appearing at the website; generating, from the keywords appearing at the website, a user profile based on a frequency of the keywords appearing in documents other than the website and accessed by the user on a computer; and personalizing a website based on the user profile. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. ) A computer system, comprising:
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a computer that executes an algorithm to; build a model of a website from keywords appearing at the website; build a model of a user from a subset of the keywords that appear in documents other than the website and accessed by the user; and customize, based on the subset of the keywords, a web page being displayed to the user. - View Dependent Claims (17, 18, 19, 20)
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Specification