SYSTEM AND METHOD FOR REAL-TIME WEB PAGE CONTEXT ANALYSIS FOR THE REAL-TIME INSERTION OF TEXTUAL MARKUP OBJECTS AND DYNAMIC CONTENT

• US 20110035439A1
• Filed: 10/22/2010
• Published: 02/10/2011
• Est. Priority Date: 08/30/2000
• Status: Active Grant

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Kontera Technologies Incorporated (Nexxen International Ltd.)
• Inventors: Vitos, Henit, Brickner, Itai, Friedman, Benny, Henkin, Assaf, Shaham, Yoav
• Granted Patent: US 8,700,588 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/12 Hotels or restaurants
• CPC Class Codes: Y10S 707/99931 Database or file accessing
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99934 Query formulation, input preparation, or translation
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation
• CPC Class Codes: Y10S 707/99944 Object-oriented database structure
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.

Claims

1. A method for delivering contextual information to end users of a data network, the data network including at least one client system associated with an end user, the method comprising:

receiving a first portion of web page content relating to a first web page intended for display on the client system, the first web page corresponding to a first URL associated with a first content provider;

analyzing the first portion of web page content for keyword information;

identifying a first portion of keyword information associated with the first portion of web page content, wherein the first portion of keyword information includes at least one keyword;

selecting, using the first portion of keyword information, a first portion of contextual information to be delivered to the client system, the first portion of contextual information being provided by a first campaign provider;

generating a first set of web page modification instructions using the first portion of contextual information, wherein the first set of web page modification instructions includes instructions for modifying the web page content to include the first portion of contextual information; and

providing the first set of web page modification instructions to the client system to thereby cause the first portion of contextual information to be delivered to the user.

2-3. -3. (canceled)