SYSTEM AND METHOD FOR MODIFYING ADVERTISEMENT RESPONSIVE TO EPG INFORMATION
4 Assignments
0 Petitions
Accused Products
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.
In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
-
Citations
76 Claims
-
1-58. -58. (canceled)
-
59. A method for customizing the real time viewing of advertisements displayed on a television system, the method comprising:
-
providing multiple channels of advertising; monitoring the television signal of a first particular channel; identifying the time when said signal begins to telecast an advertisement; and changing channels at said time. - View Dependent Claims (60, 61, 62, 63, 64)
-
-
65. A system for customizing the real time viewing of advertisements displayed on a television system, the system comprising:
-
means to provide multiple channels of advertising; means to monitor the television signal for a first particular channel; means to identify the time when said signal begins to telecast an advertisement; and means to change channels at said time. - View Dependent Claims (66, 67, 68, 69, 70)
-
-
71. A machine-readable medium for customizing the real time viewing of advertisements displayed on a television system, comprising machine program logic recorded thereon for:
-
providing multiple channels of advertising; monitoring the television signal of a first particular channel; identifying the time when said signal begins to telecast an advertisement; and changing channels at said time. - View Dependent Claims (72, 73, 74, 75, 76)
-
Specification