System and method for preparing data used to determine advertisements displayed to communications node visitors
1 Assignment
0 Petitions
Accused Products
Abstract
A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual potential customer; and which is directed to the creation of a mechanism from the vantage of an Internet site that is being visited. It should be appreciated that this must include the participation of other entities in the Internet (such as distributors, clients, intermediary agencies, etc.). The method is for transacting an advertisement transfer, from an advertisement distributor to a visitor, the method including, upon the occurrence of a visitor visitation at a communications node, the communication node performing the steps of: constructing a visitor profile; broadcasting the profile to at least one distributor; collecting responses from the at least one distributor; selecting a response from the at least one responding distributor; contracting, between the node and the at least one distributor of the selected response, a transference of an advertisement from the distributor to the visitor; and effecting a transfer of the advertisement to the visitor.
42 Citations
62 Claims
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1-37. -37. (canceled)
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38. A method for preparing data used in transacting an advertisement transfer from an advertisement distributor to a visitor, the method performed prior to the occurrence of a visitor visitation at a communications node, the method comprising:
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(a) receiving over the Internet from at least one advertisement distributor an electronic bid that includes; (i) a first offer price where a visitor to the communications node has a subset of attributes; and (ii) one or more supplemental offer prices, each for where the visitor has an individual attribute in addition to the subset of attributes; and (b) in response to receipt of the electronic bid, automatically with a computer; (i) spreading the electronic bid to form a number of combinations of various attributes; (ii) determining an overall bid price of each of the combinations of attributes based on logically and arithmetically aggregating the offer prices of the bid; and (iii) electronically saving, in an electronic storage accessible to the computer, data identifying each attribute combination with its respective overall bid price and the distributor. - View Dependent Claims (39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52)
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53. A system for preparing data used in transacting an advertisement transfer from an advertisement distributor to a visitor, the system comprising an electronic storage, and a computer system coupled to the electronic storage and structured, configured, and programmed to:
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(a) receive over the Internet from at least one advertisement distributor an electronic bid that includes; (i) a first offer price where a visitor to the communications node has a subset of attributes; and (ii) one or more supplemental offer prices, each for where the visitor has an individual attribute in addition to the subset of attributes; and (b) in response to receipt of the electronic bid, automatically; (i) spread the electronic bid to form a number of combinations of various attributes; (ii) determine an overall bid price of each of the combinations of attributes based on logically and arithmetically aggregating the offer prices of the bid; and (iii) electronically save in the electronic storage data identifying each attribute combination with its respective overall bid price and the distributor. - View Dependent Claims (54, 55, 56, 57)
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58. A tangible, computer-readable storage medium storing a set of computer-readable instructions in one or more modules that, when executed by one or more processors, perform a method for preparing data used in transacting an advertisement transfer from an advertisement distributor to a visitor, the method performed prior to the occurrence of a visitor visitation at a communications node, the method comprising:
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(a) receiving over the Internet from at least one advertisement distributor an electronic bid that includes; (i) a first offer price where a visitor to the communications node has a subset of attributes; and (ii) one or more supplemental offer prices, each for where the visitor has an individual attribute in addition to the subset of attributes; and (b) in response to receipt of the electronic bid, automatically; (i) spreading the electronic bid to form a number of combinations of various attributes; (ii) determining an overall bid price of each of the combinations of attributes based on logically and arithmetically aggregating the offer prices of the bid; and (iii) electronically saving in an electronic storage data identifying each attribute combination with its respective overall bid price and the distributor. - View Dependent Claims (59, 60, 61, 62)
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Specification