SHARING USER DISTRIBUTED SEARCH RESULTS

• US 20110040622A1
• Filed: 10/21/2010
• Published: 02/17/2011
• Est. Priority Date: 02/17/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: COLLISON, Derek L., SJOGREEN, Carl P., LUCOVSKY, Mark
• Granted Patent: US 8,849,810 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: Y10S 707/922 Communications

Abstract

A universal distributed search system allows users to find and distribute search results (possibly including advertisements) to those with whom they communicate. The search results can be easily distributed by the user via a simple interface that allows the search results to be easily added to the user'"'"'s content. Search queries entered by the user or search results received from search components may be automatically refined by the system.

Claims

1-16. -16. (canceled)

17. A method performed by a device, the method comprising:

providing, by one or more processors associated with the device, an interface to facilitate composition of a message by a first user;

displaying, by the one or more processors, search results in the interface, a particular one of the search results including a particular selection object;

receiving a selection of the particular selection object from the user;

incorporating, by the one or more processors, the particular one of the search results into the message in response to receiving the selection;

selecting, by the one or more processors, an advertisement based on the selection;

providing, by the device, the message to a second user; and

providing, by the device, the selected advertisement to the second user in connection with the message.

29. The method of claim 17, where the particular one of the search results corresponds to an advertisement and where the selected advertisement is related to the corresponding advertisement.

30. The method of claim 17, where providing the selected advertisement to the second user comprises incorporating the selected advertisement into the message.

31. The method of claim 17, where providing the selected advertisement to the second user comprises causing the selected advertisement to be displayed to the second user separate from the message.

32. The method of claim 17, further comprising:

generating a search query based on the message; and

identifying the search results based on the search query.

33. The method of claim 32, where generating the search query comprises:

recognizing an entity in the message, where the entity is at least one of;

a postal address,

a name of a commercial product,

a name of an organization, or

an entity name from a list of entity names specified by the user.

34. The method of claim 17, where displaying the search results in the interface comprises:

displaying the search results in a first sidebar of the interface, the first sidebar including a button to remove the first sidebar from the interface.

35. The method of claim 34, further comprising:

displaying a second sidebar in the interface to receive a manually entered search query; and

receiving, from the user, a manually entered search query via the second sidebar.

18-28. -28. (canceled)

36. A method performed by one or more server devices, the method comprising:

providing, by one or more processors associated with the one or more server devices, an interface to facilitate composition of a message by a first user;

providing, by the one or more processors, search results in the interface, a particular one of the search results including a particular selection object;

receiving, by one of the one or more server devices, a selection of the particular selection object from the first user;

incorporating, by the one or more processors and in response to receiving the selection, the particular one of the search results into the message in the interface;

providing, by one of the one or more server devices, the message to a second user;

receiving, by one of the one or more server devices, a request, to access the particular one of the search results, from the second user; and

adjusting, by the one or more processors, a reputation score of the first user based on the received request.

37. The method of claim 36, where the particular one of the search results corresponds to an advertisement, the method further comprising:

assigning credit to the first user, in response to receiving the request from the second user.

38. The method of claim 37, further comprising:

charging an advertiser associated with the advertisement, in response to receiving the request from the second user.

39. The method of claim 36, where the interface is associated with a particular topic, and where adjusting a reputation score of the first user based on the received request includes adjusting a reputation score associated with the particular topic.

40. The method of claim 39, where the interface corresponds to at least one of:

a message board associated with the particular topic, or

a blog post interface associated with the particular topic.

41. The method of claim 36, where the particular one of the search results includes at least one of an image file, a video file, a map, or a commercial product description.

42. One or more memory devices storing instructions executable by a processor, the one or more memory devices including:

one or more instructions to provide an interface to facilitate composition of a message by a first user;

one or more instructions to display search results in the interface, a particular one of the search results including a particular selection object;

one or more instructions to receive a selection of the particular selection object from the first user;

one or more instructions to incorporate the particular one of the search results into the message in response to receiving the selection;

one or more instructions to select an advertisement based on the selection;

one or more instructions to provide the message to a second user; and

one or more instructions to provide the selected advertisement to the second user in connection with the message.

43. The one or more memory devices of claim 42, where the particular one of the search results corresponds to an advertisement and where the selected advertisement is related to the corresponding advertisement.

44. The one or more memory devices of claim 42, further comprising:

one or more instructions to recognize an entity in the message, where the entity is at least one of a postal address, a name of a commercial product, a name of an organization, or an entity name from a list of entity names specified by the user;

one or more instructions to generate a search query based on the recognized entity; and

one or more instructions to identify the search results based on the search query.

45. One or more memory devices storing instructions executable by a processor, the one or more memory devices including:

one or more instructions to provide an interface to facilitate composition of a message by a first user;

one or more instructions to provide search results in the interface, a particular one of the search results including a particular selection object;

one or more instructions to receive a selection of the particular selection object from the first user;

one or more instructions to incorporate, in response to receiving the selection, the particular one of the search results into the message in the interface;

one or more instructions to provide the message to a second user;

one or more instructions to receive a request, to access the particular one of the search results, from the second user; and

one or more instructions to adjust a reputation score of the first user based on the received request.

46. The one or more memory devices of claim 45, where the interface is associated with a particular topic, and where the one or more instructions to adjust the reputation score of the first user based on the received request includes one or more instructions to adjust a reputation score associated with the particular topic.

47. The one or more memory devices of claim 46, where the interface corresponds to at least one of:

a message board associated with the particular topic, or

a blog post interface associated with the particular topic.