VIRAL ADVERTISEMENTS

• US 20110040627A1
• Filed: 08/11/2009
• Published: 02/17/2011
• Est. Priority Date: 08/11/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Sharpe, Timothy D., Dunn, Melissa W., Khune, Abhiram G., Garms, Jason, Brewer, Brett D.
• Application Number:
  US12/538,937
• Publication Number:
  US 20110040627A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04L 51/18 Commands or executable codes
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication

Abstract

The claimed subject matter provides systems and/or methods for propagating viral advertising content to multiple mobile devices without utilizing an intermediary interposing hosting and/or distribution service. The system includes devices that receive viral advertising content on a mobile device, modify the viral advertising content with further viral advertising content previously received from a disparate mobile device, determine sets of recipients to whom the modified viral advertising content can be perceived as compelling, and disseminates the modified viral advertising content to the sets of recipients each of whom can be associated with a disparate mobile device.

Claims

1. A machine implemented system that effectuates or facilitates dispersion of viral advertising content, comprising:

a memory that retains instructions for receiving the viral advertising content, modifying the viral advertising content with further viral advertising content previously received from a disparate mobile device, determining a set of recipients to whom the modified viral advertising content is appealing, and forwarding the modified viral advertising content to the set of recipients; and

a processor, coupled to the memory, that executes the instructions retained in the memory.

2. The system of claim 1, the viral advertising content received directly from a mobile device.

3. The system of claim 1, the modified viral advertising content forwarded directly to one or more mobile devices associated with a subset of individuals included in the set of recipients.

4. The system of claim 1, the memory further retains instructions for ensuring that the viral advertising content is selectively non-associable with the further viral advertising content, where the viral advertising content is attributable to an advertiser or the further viral advertising content is attributable to a competitor of the advertiser.

5. The system of claim 1, the memory further retains instructions for monitoring whether the received viral advertising content is displayed on a mobile device.

6. The system of claim 5, based at least in part on the monitoring, assigning a tariff to segments of the received viral advertising content, the tariff assigned to the segments of the received viral advertising content based on a popularity rating associated with the segments of the received viral advertising content.

7. The system of claim 1, the memory further retains instructions for ensuring that a digital rights management (DRM) attribution is persisted with the viral advertising content forwarded to the at least one of the set of recipients or a subset of individuals included in the set of recipients.

8. A machine implemented method for effectuating dissemination of viral advertising content, comprising:

receiving the viral advertising content on a mobile device;

modifying the viral advertising content with further viral advertising content previously persisted on the mobile device;

determining a set of recipients to whom modified viral advertising content is useful; and

forwarding the modified viral advertising content to the set of recipients each associated with a disparate mobile device.

9. The method of claim 8, the viral advertising content received directly from an initial mobile device associated with a user excluded from the set of recipients.

10. The method of claim 8, the modified viral advertising content forwarded directly to the disparate mobile device associated with each individual included in the set of recipients.

11. The method of claim 8, further comprising splicing the viral advertising content directly received by the mobile device with content created locally on the mobile device, the spliced viral advertising content forwarded to at least one of the set of recipients or a subset of individuals included in the set of recipients.

12. The method of claim 8, further comprising monitoring whether the received viral advertising content is displayed on the mobile device.

13. The method of claim 12, based at least in part on the monitoring, assigning a tariff to segments of the received viral advertising content, the tariff assigned to the segments of the received viral advertising content based on a popularity rating associated with the segments of the received viral advertising content, the tariff employed by an advertiser to compensate a user that forwards the modified viral advertising content to the set of recipients, wherein at least one of the set of recipients views the modified viral advertising content.

14. The method of claim 8, further comprising ensuring that a digital rights management (DRM) attribution is persisted with the viral advertising content forwarded to at least one of the set of recipients or the subset of individuals included in a set of recipients.

15. A system that disseminates of viral advertising content, comprising:

means for receiving the viral advertising content;

means for modifying the viral advertising content with content previously received or persisted with the means for receiving;

means for determining a set of recipients to whom the modified viral advertising content is useful; and

means for forwarding the modified viral advertising content to the set of recipients each associated with a means for receiving.

16. The system of claim 15, the viral advertising content received directly from means for propagating associated with a user excluded from the set of recipients.

17. The system of claim 15, the modified viral advertising content forwarded directly to the means for receiving associated with each individual included in the set of recipients.

18. The system of claim 15, further comprising means for joining the viral advertising content directly received from a means for propagating with content created locally on the means for receiving, the joined viral advertising content forwarded to at least one of the set of recipients or a subset of individuals included in the set of recipients.

19. The system of claim 18, the means for joining one of maintains a digital rights attribution with the viral advertising content or maintains the digital rights attribution with the content created locally.

20. The system of claim 15, further comprising means for monitoring whether the received viral advertising content is displayed on the means for receiving.