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LEARNING SYSTEM FOR THE USE OF COMPETING VALUATION MODELS FOR REAL-TIME ADVERTISEMENT BIDDING

  • US 20110040636A1
  • Filed: 08/13/2010
  • Published: 02/17/2011
  • Est. Priority Date: 08/14/2009
  • Status: Abandoned Application
First Claim
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1. A computer program product embodied in a computer readable medium that, when executing on one or more computers, performs the steps of:

  • in response to receiving a request to place an advertisement, deploying a plurality of competing economic valuation models to predict an economic valuation for each of the plurality of advertisement placements; and

    evaluating each valuation produced by each of the plurality of competing economic valuation models to select one as a current valuation of an advertising placement.

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  • 6 Assignments
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