System and Method for Incorporating Memorabilia in a Brand Affinity Content Distribution
First Claim
1. A governed memorabilia clearinghouse, comprising:
- at least one database containing at least one talent;
virtual memorabilia associated with the at least one talent;
a content provision rules engine adapted to execute at least one of a plurality of computer programmable rules, the executed at least one of the rules governing the use of the at least one talent in an endorsement; and
a marketplace for providing said virtual memorabilia, said marketplace being accessible based on said content provision rules engine.
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Accused Products
Abstract
An engine, system and method for a delivery tracking software engine for tracking metrics associated with delivery of at least one endorsed advertisement to at least one consumer over at least one computing network. The engine, system and method may include a plurality of inputs parallel to at least one output of the at least one endorsed advertisement, wherein the plurality of inputs receives at least a number of impressions and click throughs by ones of the consumer responsive to the at least one endorsed advertisement upon the delivery, and at least compliance rules for the delivery of the at least one endorsed advertisement, and at least one feedback loop that associates the plurality of inputs with at least one recommendation engine, wherein the recommendation engine recommends ones of the at least one endorsed advertisement for the delivery to the consumer, and wherein the recommendation by the recommendation engine is modified responsive to the plurality of inputs, and wherein said at least one feedback loop includes a monitor of compliance of the delivery with the compliance rules.
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Citations
18 Claims
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1. A governed memorabilia clearinghouse, comprising:
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at least one database containing at least one talent; virtual memorabilia associated with the at least one talent; a content provision rules engine adapted to execute at least one of a plurality of computer programmable rules, the executed at least one of the rules governing the use of the at least one talent in an endorsement; and a marketplace for providing said virtual memorabilia, said marketplace being accessible based on said content provision rules engine. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification