System and Method for Incorporating Memorabilia in a Brand Affinity Content Distribution

• US 20110040648A1
• Filed: 09/09/2010
• Published: 02/17/2011
• Est. Priority Date: 09/07/2007
• Status: Abandoned Application

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/878,430
• Publication Number:
  US 20110040648A1
• Time in Patent Office: Days
• US Class Current: 705/26.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

An engine, system and method for a delivery tracking software engine for tracking metrics associated with delivery of at least one endorsed advertisement to at least one consumer over at least one computing network. The engine, system and method may include a plurality of inputs parallel to at least one output of the at least one endorsed advertisement, wherein the plurality of inputs receives at least a number of impressions and click throughs by ones of the consumer responsive to the at least one endorsed advertisement upon the delivery, and at least compliance rules for the delivery of the at least one endorsed advertisement, and at least one feedback loop that associates the plurality of inputs with at least one recommendation engine, wherein the recommendation engine recommends ones of the at least one endorsed advertisement for the delivery to the consumer, and wherein the recommendation by the recommendation engine is modified responsive to the plurality of inputs, and wherein said at least one feedback loop includes a monitor of compliance of the delivery with the compliance rules.

Claims

1. A governed memorabilia clearinghouse, comprising:

at least one database containing at least one talent;

virtual memorabilia associated with the at least one talent;

a content provision rules engine adapted to execute at least one of a plurality of computer programmable rules, the executed at least one of the rules governing the use of the at least one talent in an endorsement; and

a marketplace for providing said virtual memorabilia, said marketplace being accessible based on said content provision rules engine.

2. The clearinghouse of claim 1, wherein the rules comprise a normalization engine.

3. The clearinghouse of claim 1, wherein the rules govern pricing of the endorsement based on at least one of particular products, particular product categories, causes, announcement, and geographies.

4. The clearinghouse of claim 1, wherein the rules govern pricing of the endorsement based on at least one of a cost per use, a cost per bundle of uses, and a cost for permanent usability.

5. The clearinghouse of claim 1, wherein the rules comprises at least one upsell rule.

6. The clearinghouse of claim 1, wherein said marketplace provides an auction environment for said virtual memorabilia.

7. The clearinghouse of claim 1, further comprising a showcase for displaying said virtual memorabilia.

8. The clearinghouse of claim 1, wherein said marketplace provides for the exchange of said virtual memorabilia using said database.

9. The clearinghouse of claim 1, further comprising at least one digital image of at least one of said virtual memorabilia.

10. The clearinghouse of claim 9, wherein said at least one digital image depicts at least one real-world object.

11. The clearinghouse of claim 9, wherein said at least one digital image includes at least one signature.

12. The clearinghouse of claim 1, wherein said database monitors the transfer of said virtual memorabilia.

13. The clearinghouse of claim 12, wherein said monitoring enables authentication of said virtual memorabilia.

14. The clearinghouse of claim 1, wherein said database comprises ownership information of said virtual memorabilia.

15. The clearinghouse of claim 14, wherein said ownership information includes at least one of owner'"'"'s name, autographer name, edition number, authentication information, transaction history, digital image data, autograph image data, historical ownership information and digital rights management information.

16. The clearinghouse of claim 1, wherein said database includes tracking information regarding said virtual memorabilia.

17. The clearinghouse of claim 1, wherein said tracking information comprises identification of said virtual memorabilia.

18. The clearinghouse of claim 17, wherein said tracking information comprises chain of title information of said virtual memorabilia.