System and Method for Improving the Accuracy of Marketing to Consumers Based on the Geographic Position of the Consumer as Determined Using GPS Recognition and a Consumer Profile Built From Specified Consumer Preferences and Purchases

• US 20110040655A1
• Filed: 05/19/2010
• Published: 02/17/2011
• Est. Priority Date: 05/19/2009
• Status: Active Grant

• Current Assignee: Bradley Marshall Hendrickson
• Original Assignee: Bradley Marshall Hendrickson
• Inventors: HENDRICKSON, BRADLEY MARSHALL
• Granted Patent: US 8,583,511 B2
• Time in Patent Office: Days
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0619 Neutral agent
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal

Abstract

A real time management system for marketing to customers and vendors with customer purchasing and preference data in specific consumer markets including restaurant, retail, travel, hospitality, entertainment, and combinations thereof. The management database allows the consumer to make Precision Purchasing™ transactions, reservation transactions, and Precision Gifting™ transactions via a web-based interface, POS based touch screen interface, and mobile device-based interface. The consumer profile database is comprised of mainly consumer inputted preference and consumer purchase data which is stored into each customer profile and can be accessed/verified with a GPS recognition of the customer'"'"'s phone, biometric hand or finger scan, access card, retinal scan, password, key fob, or other terminal kiosk, touch screen, or mobile application of the like. Consumers may also gift dollars to each other'"'"'s account using the customized, consumer authorized Precision Gifting™ system. All data inputted into the Precision Marketing™ system will be stored in each consumer'"'"'s personal/business account. Only consumer-authorized parties may access the account holder'"'"'s personal preference information for the purposes of Precision Gifting™ and Precision Purchasing™, but he/she may never access the customer'"'"'s confidential information. All changes made to each profile and the purchase preference information will be updated in real-time. All reservations, fund transfers, purchases, and other transactions are stored in the central database system and used for the purposes of Precision Marketing™ and Precision Gifting™.

Claims

1. A system that stores customer purchasing and preference data for specific consumer markets and enables the customer to register orders and events with vendors within a network of vendors, such orders and events based at least in part on the customer'"'"'s purchasing and preference data, comprising:

a database that stores purchasing and preference data in customer profiles for a plurality of customers and vendor data relating to products and/or services available from vendors within said network of vendors, said customer profiles being updated by new purchasing data based on purchase transactions by the consumer and preference data as provided by the consumer;

a data management system including an interface through which a customer of said plurality of customers may pre-register an order and/or event with one or more vendors of said network of vendors, said order and/or event relating to products and/or services offered by the respective vendors, wherein said data management system forwards the pre-registered order and/or event to said one or more vendors upon acceptance by the customer; and

a remote access device that allows the customer to identify himself/herself to the one or more vendors for acceptance of the pre-registered order and/or event.

2. The system of claim 1, wherein each customer profile includes at least the customer'"'"'s preferences for restaurants, shopping, travel, hospitality, entertainment, and/or combinations thereof.

3. The system of claim 2, wherein said customer profiles include at least a business customer profile and a personal customer profile for each customer.

4. The system of claim 1, wherein said data management system enables a customer to provide gift dollars or credits to the account of another customer in the system.

5. The system of claim 1, wherein a customer'"'"'s profile(s) are related to a bank account whereby the customer may make cardless purchases from vendors within the network of vendors based on authentication of the customer as belonging to a particular customer profile.

6. The system of claim 5, wherein the customer authentication includes at least one of GPS recognition of the customer'"'"'s phone, a biometric hand or a finger scan of the customer, a customer access card, a retinal scan of the customer, a password, and a key fob having a unique ID.

7. The system of claim 1, wherein vendors in the network of vendors may access said data management system to generate marketing and special offers from a customer'"'"'s customer profile and/or the known location of the customer at a particular point in time.

8. The system of claim 7, wherein the customer profiles include an indication of how a customer would like to receive marketing and/or special offers from said vendors.

9. The system of claim 1, wherein the remote access device includes a GPS recognition device that recognizes when a GPS device of a customer is in a particular area in proximity of a vendor, said data management system providing a pre-registered order and/or event to said vendor for delivery to the recognized customer in said particular area upon validation of the customer.

10. The system of claim 9, wherein the data management system provides the customer with access to a pre-registered order and/or event of the customer upon the customer'"'"'s entry into said particular area and validation of the customer.

11. The system of claim 10, wherein the remote access device comprises a handheld device of the customer that accesses the customer'"'"'s profile via an interface of the handheld device.

12. The system of claim 9, wherein the pre-registered event and/or order is queued for delivery by the vendor upon validation of the customer.

13. The system of claim 1, wherein the remote access device comprises a point of service based touch screen interface

14. The system of claim 13, wherein the touch screen interface is mounted on the steering wheel of a vehicle.

15. The system of claim 14, wherein the touch screen interface includes means for recording and storing voice data received from a vehicle mobile phone.

16. The system of claim 13, wherein the touch screen interface is mounted in the back of a seat on an airplane.

17. The system of claim 13, wherein the touch screen interface is mounted at a seat in an entertainment venue.

18. The system of claim 1, wherein the pre-registered order and/or event is used by the vendor(s) with which the event and/or order is placed to provide a targeted discount offer, special offer, and/or gifting option to the customer.

19. The system of claim 1, wherein a vendor may use the customer profile of a customer with the determined location of the customer to generate alerts regarding entertainment and/or shopping options in the vicinity of the customer during a particular time period.

20. A method for storing customer purchasing and preference data for specific consumer markets and enabling the customer to register orders and events with vendors within a network of vendors, such orders and events based at least in part on the customer'"'"'s purchasing and preference data, comprising:

storing in a database purchasing and preference data in customer profiles for a plurality of customers and vendor data relating to products and/or services available from vendors within said network of vendors;

updating said customer profiles with new purchasing data based on purchase transactions by the consumer and preference data as provided by the consumer;

pre-registering, using a data management system, an order and/or event with one or more vendors of said network of vendors, said order and/or event relating to products and/or services offered by the respective vendors;

said data management system forwarding the pre-registered order and/or event to said one or more vendors upon acceptance by the customer;

receiving verification of the customer'"'"'s identity; and

providing the pre-registered order and/or event to the identified customer.

21. The method of claim 20, wherein each customer profile includes at least the customer'"'"'s preferences for restaurants, shopping, travel, hospitality, entertainment, and/or combinations thereof.

22. The method of claim 21, wherein said customer profiles include at least a business customer profile and a personal customer profile for each customer.

23. The method of claim 20, said data management system further enabling a customer to provide gift dollars or credits to the account of another customer in the system.

24. The method of claim 20, further comprising relating a customer'"'"'s profile(s) to a bank account whereby the customer may make cardless purchases from vendors within the network of vendors based on authentication of the customer as belonging to a particular customer profile.

25. The method of claim 24, wherein authenticating the customer includes at least one of GPS recognition of the customer'"'"'s phone, biometrically scanning a hand or a finger of the customer, receiving a customer access card, scanning a retina of the customer, receiving a password, and identifying a key fob having a unique ID.

26. The method of claim 20, further comprising vendors in the network of vendors accessing said data management system and generating marketing and special offers from a customer'"'"'s customer profile and/or the location of the customer at a particular point in time.

27. The method of claim 26, wherein the customer profiles include an indication of how a customer would like to receive marketing and/or special offers from said vendors.

28. The method of claim 20, further comprising recognizing when a GPS device of a customer is in a particular area in proximity of a vendor, and said data management system providing a pre-registered order and/or event to said vendor for delivery to the recognized customer in said particular area upon validation of the customer.

29. The method of claim 28, the data management system providing the customer with access to a pre-registered order and/or event of the customer upon the customer'"'"'s entry into said particular area and validation of the customer.

30. The method of claim 29, further comprising accessing the customer'"'"'s profile via an interface of a handheld device.

31. The method of claim 28, further comprising queuing the pre-registered event and/or order for delivery by the vendor upon validation of the customer.

32. The method of claim 20, further comprising the vendor(s) with which the event and/or order is placed using the pre-registered order and/or event to provide a targeted discount offer, special offer, and/or gifting option to the customer.

33. The method of claim 20, further comprising a vendor using the customer profile of a customer with the determined location of the customer to generate alerts regarding entertainment and/or shopping options in the vicinity of the customer during a particular time period.