Systems, Methods, and Media for Coordinating the Presentation of Media with an Event

• US 20110041062A1
• Filed: 08/12/2010
• Published: 02/17/2011
• Est. Priority Date: 08/12/2009
• Status: Active Grant

• Current Assignee: Credit Suisse Management LLC (Credit Suisse)
• Original Assignee: Credit Suisse Management LLC (Credit Suisse)
• Inventors: McCrady, W. Tucker, Singer, Howard M.
• Granted Patent: US 8,612,860 B2
• Time in Patent Office: Days
• US Class Current: 715/730
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/43074 of additional data with content streams on the same device, e.g. of EPG data or interactive icon with a TV program
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

Systems for coordinating the presentation of media with an event are provided, the systems comprising: at least one processor that: receives media characteristic data associated with an event and target media; identifies presentation media as being target media based on the media characteristic data; determines a timing of a presentation of the presentation media; and presents the presentation media with the event according to the timing. Similar methods, and computer readable media containing instructions that perform such methods, are also provided.

Claims

1. A system for coordinating the presentation of media with an event, comprising:

at least one processor that;

receives media characteristic data associated with an event and target media;

identifies presentation media as being target media based on the media characteristic data;

determines a timing of a presentation of the presentation media; and

presents the presentation media with the event according to the timing.

2. The system of claim 1, wherein the presentation media is at least one of video, images, audio, and multimedia.

3. The system of claim 1, wherein the event is one of the presentation of an advertisement, the indication of an alert, an alarm, the execution of a piece of software, the occurrence of a date, the arrival of a user at a particular location, the presence or forecast of certain weather conditions, and the presentation or availability of certain content.

4. The system of claim 1, wherein the media characteristic data describes:

the target media as having at least one of certain media type characteristics, musical characteristics, mood characteristics, content characteristics, use characteristics, demographic characteristics, legal/licensing characteristics, and social-cause characteristics.

5. The system of claim 1, wherein the at least one processor, in identifying presentation media, determines scores for one or more pieces of media based on the characteristic data.

6. The system of claim 5, wherein the scores are based on a weighting of two or more characteristics.

7. The system of claim 1, wherein the timing specifies the duration of the presentation of the presentation media during the event.

8. The system of claim 1, wherein the timing specifies the start point of the presentation of the presentation media during the event.

9. The system of claim 1, wherein the at least one processor also determines statistics for media available for presentation on multiple user devices.

10. The system of claim 1, wherein the at least one processor also determines whether the event is to occur based on an availability of certain media for the event.

11. A method for coordinating the presentation of media with an event, comprising:

receiving media characteristic data associated with an event and target media;

identifying presentation media as being target media based on the media characteristic data;

determining a timing of a presentation of the presentation media; and

presenting the presentation media with the event according to the timing.

12. The method of claim 11, wherein the presentation media is at least one of video, images, audio, and multimedia.

13. The method of claim 11, wherein the event is one of the presentation of an advertisement, the indication of an alert, an alarm, the execution of a piece of software, the occurrence of a date, the arrival of a user at a particular location, the presence or forecast of certain weather conditions, and the presentation or availability of certain content.

14. The method of claim 11, wherein the media characteristic data describes the target media as having at least one of certain media type characteristics, musical characteristics, mood characteristics, content characteristics, use characteristics, demographic characteristics, legal/licensing characteristics, and social-cause characteristics.

15. The method of claim 11, wherein the identifying presentation media includes determining scores for one or more pieces of media based on the characteristic data.

16. The method of claim 15, wherein the scores are based on a weighting of two or more characteristics.

17. The method of claim 11, wherein the timing specifies the duration of the presentation of the presentation media during the event.

18. The method of claim 11, wherein the timing specifies the start point of the presentation of the presentation media during the event.

19. The method of claim 11, further comprising determining statistics for media available for presentation on multiple user devices.

20. The method of claim 11, further comprising determining whether the event is to occur based on an availability of certain media for the event.

21. A computer-readable medium containing computer-executable instructions that, when executed by a processor, cause the processor to perform a method for coordinating the presentation of media with an event, the method comprising:

receiving media characteristic data associated with an event and target media;

identifying presentation media as being target media based on the media characteristic data;

determining a timing of a presentation of the presentation media; and

presenting the presentation media with the event according to the timing.

22. The medium of claim 21, wherein the presentation media is at least one of video, images, audio, and multimedia.

23. The medium of claim 21, wherein the event is one of the presentation of an advertisement, the indication of an alert, an alarm, the execution of a piece of software, the occurrence of a date, the arrival of a user at a particular location, the presence or forecast of certain weather conditions, and the presentation or availability of certain content.

24. The medium of claim 21, wherein the media characteristic data describes the target media as having at least one of certain media type characteristics, musical characteristics, mood characteristics, content characteristics, use characteristics, demographic characteristics, legal/licensing characteristics, and social-cause characteristics.

25. The medium of claim 21, wherein the identifying presentation media includes determining scores for one or more pieces of media based on the characteristic data.

26. The medium of claim 25, wherein the scores are based on a weighting of two or more characteristics.

27. The medium of claim 21, wherein the timing specifies the duration of the presentation of the presentation media during the event.

28. The medium of claim 21, wherein the timing specifies the start point of the presentation of the presentation media during the event.

29. The medium of claim 21, wherein the method further comprises determining statistics for media available for presentation on multiple user devices.

30. The medium of claim 21, wherein the method further comprises determining whether the event is to occur based on an availability of certain media for the event.