CONTENT MANAGEMENT AND DELIVERY METHOD, SYSTEM AND APPARATUS

• US 20110041153A1
• Filed: 01/05/2009
• Published: 02/17/2011
• Est. Priority Date: 01/03/2008
• Status: Abandoned Application

• Current Assignee: Colin Simon, Stephen Menzies
• Original Assignee: Colin Simon, Stephen Menzies
• Inventors: Simon, Colin, Menzies, Stephen
• Application Number:
  US12/811,662
• Publication Number:
  US 20110041153A1
• Time in Patent Office: Days
• US Class Current: 725/46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/414 Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
• CPC Class Codes: H04N 21/4305 Synchronising client clock from received content stream, e.g. locking decoder clock with encoder clock, extraction of the PCR packets arrangements for synchronising receiver with transmitter by comparing receiver clock with transmitter clock H04L7/0012; arrangements for synchronising receiver with transmitter wherein the receiver takes measures against momentary loss of synchronisation H04L7/0083
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system, method and apparatus for content management and delivery, and in particular a means for providing specifically targeted advertising to a recipient through the use of advertisement optimisation, via the use of advertisement deletion and insertion based on the recipient'"'"'s behavioural characteristics.

Claims

1. A Content management and delivery system for an ITV Platform including:

a. a data input means for receiving data from a plurality of data sources including;

i. a distribution source, including any combination of satellite, free to air and cable TV;

ii. a network source, including any combination of;

A. the interne;

B. a public network;

C. a private network; and

D. a network device enabling access to communication technologies;

iii. a data storage medium source, including any combination of;

A. a DVD;

B. a blu-ray disk;

C. a CD;

D. an iVDR;

E. a hard drive; and

iv. any combination of the above;

b. a data selection and processing means for selecting data from said plurality of data sources and processing said selected data; and

c. a data output means for delivering said processed selected data to a plurality of Display Planes, wherein each of said plurality of Display Planes is;

i. individually output via a processor;

ii. received on a Display Means; and

iii. independently written to said Display Means;

such that data received from a plurality of disparate data sources is enabled to be displayed on one or more of said plurality of Display Planes on said Display Means and selectively activated or inactivated according to preference.

2. A Content management and delivery system for an ITV Platform according to claim 1, wherein said data selection and processing means includes a process of extracting data from said data input means and said data output means to build a behavioural file for a user of said ITV Platform, wherein said behavioural file includes data about said user'"'"'s:

(a) reading habits;

(b) listening habits;

(c) viewing habits; and

(e) any combination of the above,

to provide profile data for said behavioural file.

3. A Content management and delivery system for an ITV Platform according to claim 2, including a data control means to enable selection of:

(a) said data input means;

(b) said data output means; and

(c) a combination of the above.

4. A Content management and delivery system for an ITV Platform according to claim 2, including a unique identifier for each user of said ITV Platform, wherein said identifier includes any one or more of the following:

(a) a login;

(b) a password;

(c) a MAC address;

(d) an IP address; and

(e) a chip ID.

5. A Content management and delivery system for an ITV Platform according to claim 3, wherein said data control means enables selection of data input and/or data output according to said user'"'"'s behaviourial file, including selection of one or more of the following:

(a) Content to be received;

(b) the timing for receipt of said Content; and

(c) the medium for receipt,

such that said selection is enabled to be adjusted according to said behavioural file so that Content delivery to said Display Means, including advertising or sponsored Content, is enabled to be adjusted according to said user'"'"'s behavioural file.

6. A Content management and delivery system for an ITV Platform according to claim 5, wherein said data control means enables said Content to be:

(a) deleted;

(b) substituted;

(c) time-shifted;

(d) repositioned;

(e) re-fashioned;

(f) reinserted; and

(g) one or more combinations of (a) to (f) above,

with alternative Content.

7. A Content management and delivery system for an ITV Platform according to claim 6, wherein said alternative Content is selected according to said user'"'"'s behaviour file.

8. A Content management and delivery system for an ITV Platform according to claim 7, wherein selection of said alternative Content includes reference to said user'"'"'s behaviour file to determine a degree of closeness of said selection to any one or more of the following:

(a) said user'"'"'s individual choice(s);

(b) past viewing habits,

(c) purchasing habits;

(d) participation in loyalty schemes;

(e) user interests indicated by habits or choices made by said user; and

(f) information harvested from peers that have communicated with said user, using any of the means interfaced with convergent television.

9. A Content management and delivery system for an ITV Platform according to claim 1, including a selection means to enable user participation in Content delivery.

10. A Content management and delivery system for an ITV Platform according to claim 9 wherein said selection means includes a means to incorporate a user characteristic within Content.

11. A Content management and delivery system for an ITV Platform according to claim 10 wherein said user characteristic includes any one or more of the following:

(a) said user'"'"'s avatar;

(b) said user'"'"'s image; and

(c) said user'"'"'s voice.

12. A Content management and delivery system for an ITV Platform according to claim 9, wherein said selection means includes a means for said user to select any one or more of the following:

(a) a Content theme;

(b) a Content source;

(c) timing of Content delivery; and

(d) proximity to other Content.

13. A Content management and delivery system for an ITV Platform according to claim 1, including:

(a) a ranking means for ranking Content; and

(b) a rebate allocation means for allocating a charge to said Content, wherein said charge includes;

i. a fee;

ii. a discount;

iii. a rebate on a purchase price of an advertised item; and

iv. any combination of i to iii above.

14. A Content management and delivery system for an ITV Platform according to claim 9, wherein said selection means includes a means for game play as a method for managing delivery of said Content.

15. A Content management and delivery system for an ITV Platform according to claim 14 wherein said means for game play requires user interaction.

16. A Content management and delivery system for an ITV Platform according to claim 14 wherein said means for game play includes:

(a) means for a user to perform an action;

(b) means to record said user'"'"'s action; and

(c) means to match said user'"'"'s action with an outcome;

such that said user'"'"'s action determines what Content is delivered.

17. A Content management and delivery system for an ITV Platform according to claim 9, wherein said selection means includes a user characteristic incorporation means, wherein said user characteristic incorporation means includes:

(a) a means for recording a user characteristic; and

(b) a means for displaying said user characteristic,

such that said user characteristic is enabled to be incorporated into Content in a manner that enables user interactivity.

18. A Content management and delivery system for an ITV Platform according to claim 9, wherein said selection means includes an environment incorporation means, wherein said environment incorporation means includes:

(a) means for recording a user'"'"'s environment; and

(b) means for displaying said user'"'"'s environment

such that said user'"'"'s environment is enabled to be incorporated into Content in a manner that enables user interactivity.

19. A Content management and delivery system for an ITV Platform according to claim 9, wherein said selection means includes a social networking means.

20. A Content management and delivery system for an ITV Platform according to claim 19 wherein said social networking means includes:

(a) a means for a user to post Content;

(b) a means for said user to view Content; and

(c) a social network delivery means for said user to send selected Content to one or more members of a social network.

21. A Content management and delivery system for an ITV Platform according to claim 20 wherein said social network delivery means includes means for said user to specify delivery of Content:

(a) at a time chosen by said one or more members of said social network;

(b) at a time chosen by said user, including at a specified time or a specified event;

(c) in conjunction with an event;

(d) on a medium chosen by said one or more members of said social network;

(e) on a medium chosen by said user; and

(f) any combination of the above;

such that said user can instruct Content to be delivered to said one or more members of said social network at a predetermined time, upon the happening of said specified event or at will.

22. A Content management and delivery system for an ITV Platform according to claim 1 including a communication means to enable interactivity between:

(a) a user;

(b) a Content provider; and

(c) members of a social networking community, including said user, a second or subsequent user, and a social network.

23. A Content management and delivery system for an ITV Platform according to claim 13, wherein said rebate allocation means includes a means for applying differentiated charges to said Content according to one or more of the following:

(a) a user'"'"'s behavioural file;

(b) a time;

(c) proportion of Content displayed; and

(d) membership in a social network.

24. A Content management and delivery system for an ITV Platform according to claim 23 wherein said social network includes a virtual mall.

25. A Content management and delivery system for an ITV Platform according to claim 22 wherein said communication means includes any one or more of the following:

(a) customer support;

(b) a call centre;

(c) customer feedback; and

(d) a virtual assistant.

26. A Content management and delivery system for an ITV Platform according to claim 22 wherein said communication means is tailored to:

(a) a user'"'"'s behavioural file;

(b) time;

(c) an event;

(d) expertise;

(e) interest;

(f) subject matter; and

(g) any combination of the above.

27. A Content management and delivery system for an ITV Platform according to claim 1 including a Content register for detecting Content played.

28. A method for Content management and delivery in a social network including the steps of:

(a) seeing a current Content status of a peer in said social network;

(b) accessing data, upon consent, from said peer'"'"'s;

(i) behavioural file;

(ii) message boards;

(iii) subscribed groups;

(iv) friends of said peer;

(v) Content viewing profile of said peer;

(vi) Content recordings of said peer;

(vii) Content schedulers of said peer; and

(viii) any combination of the above;

(c) communicating with said peer, including by;

(i) sending a message to said peer;

(ii) recommending Content to said peer; and

(iii) switching Content of said peer; and

(d) being notified when;

(i) new information is added by said peer; and

(ii) Content status changes.

29-55. -55. (canceled)