SYSTEMS AND METHODS FOR TARGETING ONLINE ADVERTISEMENTS USING DATA DERIVED FROM SOCIAL NETWORKS

• US 20110041168A1
• Filed: 08/14/2008
• Published: 02/17/2011
• Est. Priority Date: 08/14/2007
• Status: Abandoned Application

• Current Assignee: Dstillery, Inc.
• Original Assignee: Dstillery, Inc.
• Inventors: Hook, Rodney, Abram, Joshua, Murray, Alan, Devarajan, Balaji
• Application Number:
  US12/191,412
• Publication Number:
  US 20110041168A1
• Time in Patent Office: Days
• US Class Current: 726/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

Systems and methods for targeting online advertisements using data derived from social networks are provided. In accordance with some embodiments, the method comprises: presenting a user at a user computer with a publicly accessible website that includes user-generated social networking content over the Internet, wherein the user is authorized to access features and the user-generated social networking content associated with the publicly accessible website upon inputting user information; in response to receiving user information from the user, displaying a webpage associated with the user; displaying at least one advertisement on the webpage, wherein the at least one advertisement embeds an object in the user computer and wherein the object is used to obtain a unique identifier associated with the user; using the object to construct a micronetwork of the members associated with the user, wherein the object obtains the unique identifier from each member that visits the webpage and the unique identifier from each member that establishes a relationship with the user; using the object to monitor information relating to the user, wherein the information includes actions executed by the user; retargeting advertisements for transmission to the user and the micronetwork based on information monitored by the object; and transmitting at least one retargeted advertisement to the user and the micronetwork associated with the user, wherein the at least one retargeted advertisement is transmitted using the unique identifier associated with the user and the unique identifier associated with each member of the micronetwork.

Claims

1. A method for facilitating the transmission of advertisements to users, the method comprising:

presenting a user at a user computer with a publicly accessible website that includes user-generated social networking content over the Internet, wherein the user is authorized to access features and the user-generated social networking content associated with the publicly accessible website upon inputting user information;

in response to receiving user information from the user, displaying a webpage associated with the user;

displaying at least one advertisement on the webpage, wherein the at least one advertisement embeds an object in the user computer and wherein the object is used to obtain a unique identifier associated with the user;

using the object to construct a micronetwork of the members associated with the user, wherein the object obtains the unique identifier from each member that visits the webpage and the unique identifier from each member that establishes a relationship with the user;

using the object to monitor information relating to the user, wherein the information includes actions executed by the user;

retargeting advertisements for transmission to the user and the micronetwork based on information monitored by the object; and

transmitting at least one retargeted advertisement to the user and the micronetwork associated with the user, wherein the at least one retargeted advertisement is transmitted using the unique identifier associated with the user and the unique identifier associated with each member of the micronetwork.

2. The method of claim 1, wherein the object is embedded on the website and is transparent to the user and the members of the micronetwork.

3. The method of claim 1, wherein the association between the user and each member of the micronetwork is transparent to the user and each member of the micronetwork.

4. The method of claim 3, wherein the object captures at least one of:

each unique identifier associated with the members that visit the webpage, the number of times the unique identifier associated with the member visits the webpage, the unique identifier associated with the member that selects the at least one advertisement while visiting the webpage, the unique identifier associated with the member that selects the at least one retargeted advertisement while visiting the webpage, the period of time that the member visits the webpage, visitation data in relation to webpages that the user visits, the unique identifier associated with the member that the user visits, the unique identifier associated with the member that the user establishes the relationship, websites that the user visits, and websites that the members of the micronetwork visit.

5. The method of claim 1, wherein the micronetwork includes one or more of:

a first degree micronetwork, a second degree micronetwork, and a subset of members associated with the user.

6. The method of claim 1, wherein the publicly accessible website is a social networking website.

7. The method of claim 1, further comprising:

storing the information that is monitored by the object;

analyzing the stored information; and

assigning the user to a particular micronetwork based on the analysis.

8. The method of claim 1, wherein the unique identifier associated with the user and the unique identifiers associated with the members of the micronetwork are obtained by extraction from Uniform Resource Locator (URL) links to webpages of the publicly accessible website.

9. The method of claim 1, further comprising monitoring effectiveness of the at least one retargeted advertisement.

10. The method of claim 9, further comprising determining a rate of which the at least one retargeted advertisement is selected by the user and the members of the micronetwork that the at least one retargeted advertisement is transmitted.

11. The method of claim 10, further comprising removing the at least one retargeted advertisement in response to the rate being less than a preset response rate.

12. A system for facilitating the transmission of advertisements to users, the system comprising:

a processor that;

presents a user at a user computer with a publicly accessible website that includes user-generated social networking content over the Internet, wherein the user is authorized to access features and the user-generated social networking content associated with the publicly accessible website upon inputting user information;

in response to receiving user information from the user, displays a webpage associated with the user;

displays at least one advertisement on the webpage, wherein the at least one advertisement embeds an object in the user computer and wherein the object is used to obtain a unique identifier associated with the user;

uses the object to construct a micronetwork of the members associated with the user, wherein the object obtains the unique identifier from each member that visits the webpage and the unique identifier from each member that establishes a relationship with the user;

uses the object to monitor information relating to the user, wherein the information includes actions executed by the user;

retargets advertisements for transmission to the user and the micronetwork based on information monitored by the object; and

transmits at least one retargeted advertisement to the user and the micronetwork associated with the user, wherein the at least one retargeted advertisement is transmitted using the unique identifier associated with the user and the unique identifier associated with each member of the micronetwork.

13. The system of claim 12, wherein the processor is further configured embed the object on the website such that the object is transparent to the user and the members of the micronetwork.

14. The system of claim 12, wherein the association between the user and each member of the micronetwork is transparent to the user and each member of the micronetwork.

15. The system of claim 14, wherein the processor is further configured to use the object to capture at least one of:

each unique identifier associated with the members that visit the webpage, the number of times the unique identifier associated with the member visits the webpage, the unique identifier associated with the member that selects the at least one advertisement while visiting the webpage, the unique identifier associated with the member that selects the at least one retargeted advertisement while visiting the webpage, the period of time that the member visits the webpage, visitation data in relation to webpages that the user visits, the unique identifier associated with the member that the user visits, the unique identifier associated with the member that the user establishes the relationship, websites that the user visits, and websites that the members of the micronetwork visit.

16. The system of claim 12, wherein the micronetwork includes one or more of:

a first degree micronetwork, a second degree micronetwork, and a subset of members associated with the user.

17. The system of claim 12, wherein the publicly accessible website is a social networking website.

18. The system of claim 12, wherein the processor is further configured to:

store the information that is monitored by the object;

analyze the stored information; and

assign the user to a particular micronetwork based on the analysis.

19. The system of claim 12, wherein the processor is further configured to obtain the unique identifier associated with the user and the unique identifiers associated with the members of the micronetwork by extraction from Uniform Resource Locator (URL) links to webpages of the publicly accessible website.

20. The system of claim 12, wherein the processor is further configured to monitor effectiveness of the at least one retargeted advertisement.

21. The system of claim 20, wherein the processor is further configured to determine a rate of which the at least one retargeted advertisement is selected by the user and the members of the micronetwork that the at least one retargeted advertisement is transmitted.

22. The system of claim 21, wherein the processor is further configured to remove the at least one retargeted advertisement in response to the rate being less than a preset response rate.