EEG TRIGGERED FMRI SIGNAL ACQUISITION
First Claim
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1. A system, comprising:
- a data collection mechanism including a plurality of modalities operable to obtain response data from a subject exposed to stimulus material including marketing and entertainment stimulus material, the response data comprising electroencephalography (EEG) response data and functional magnetic resonance imaging (fMRI) response data;
an fMRI data collection initiator operable to initiate fMRI data collection using an EEG signature included in the EEG response data;
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Abstract
Neuro-response data including Electroencephalography (EEG) and Functional Magnetic Resonance Imaging (fMRI) data is collected, filtered and/or analyzed to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism obtains fMRI signals indicating a hemodynamic response to marketing or entertainment stimuli. In certain embodiments, such signals include region-specific blood oxygen level dependent (BOLD) signals that correlate with region-specific neural activity. fMRI signal acquisition is triggered by one or more EEG signatures indicating neural activity in response to exposure to stimulus materials.
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Citations
20 Claims
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1. A system, comprising:
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a data collection mechanism including a plurality of modalities operable to obtain response data from a subject exposed to stimulus material including marketing and entertainment stimulus material, the response data comprising electroencephalography (EEG) response data and functional magnetic resonance imaging (fMRI) response data; an fMRI data collection initiator operable to initiate fMRI data collection using an EEG signature included in the EEG response data; - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method, comprising:
obtaining response data using a plurality of modalities, the response data obtained from a subject exposed to stimulus material including marketing and entertainment stimulus material, the response data comprising electroencephalography (EEG) response data and functional magnetic resonance imaging (fMRI) response data, wherein obtaining response data using a plurality of modalities comprises triggering fMRI response data collection using an EEG signature. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. An apparatus, comprising:
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means for obtaining response data using a plurality of modalities, the response data obtained from a subject exposed to stimulus material including marketing and entertainment stimulus material, the response data comprising electroencephalography (EEG) response data and functional magnetic resonance imaging (fMRI) response data; means for triggering fMRI data collection using EEG response data; means for removing cross-modality interference from the EEG response data and the fMRI response data; means for analyzing EEG response data and fMRI response data to evaluate effectiveness of the stimulus material, wherein EEG response data is combined with fMRI response data.
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Specification