DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS

• US 20110046504A1
• Filed: 07/29/2010
• Published: 02/24/2011
• Est. Priority Date: 08/20/2009
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US12/846,242
• Publication Number:
  US 20110046504A1
• Time in Patent Office: Days
• US Class Current: 600/544
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: A61B 5/38 Acoustic or auditory stimuli
• CPC Class Codes: A61B 5/4035 Evaluating the autonomic nervous system
• CPC Class Codes: A61B 5/7207 of noise induced by motion artifacts
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Distributed mechanisms are provided for collecting neuro-response data from subjects exposed to the stimulus material in multiple settings. Stimulus material may include marketing and entertainment materials. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and Electrooculography (EOG) are used to collect data from subjects in laboratory and corporate settings. Neuro-response data is transmitted over a network to a data analyzer. The neuro-response data is processed at the data analyzer and effectiveness data for the stimulus material is received.

Claims

1. A method, comprising:

receiving neuro-response data from a plurality of neuro-response data collection mechanisms associated with a plurality of users exposed to marketing and entertainment materials, the neuro-response data collection mechanisms comprising a plurality of electroencephalography (EEG) electrodes, wherein the neuro-response data is collected in a plurality of disparate settings and received over a network;

analyzing the neuro-response data to determine the effectiveness of the marketing and entertainment materials that the plurality of users are exposed to in the plurality of disparate settings;

sending effectiveness data to the plurality of disparate settings.

2. The method of claim 1, wherein analyzing the neuro-response data comprises identifying evidence of the occurrence or non-occurrence of specific time domain difference event-related potential (DERP) components.

3. The method of claim 2, wherein neuro-response data is synchronized with stimulus material.

4. The method of claim 1, wherein neuro-response data is received from distributed neuro-response data collection mechanisms associated with the plurality of users in a plurality of geographic locations.

5. The method of claim 1, wherein the plurality of disparate settings comprise a plurality of corporate settings.

6. The method of claim 1, wherein the plurality of disparate settings comprise a plurality of laboratory settings.

7. The method of claim 1, wherein the neuro-response data collection mechanism further comprises electrooculography (EOG) sensors.

8. The method of claim 1, wherein the plurality of EEG electrodes are EEG dry electrodes.

9. A system, comprising:

an interface configured to receive neuro-response data from a plurality of neuro-response data collection mechanisms associated with a plurality of users exposed to marketing and entertainment materials, the neuro-response data collection mechanism comprising a plurality of electroencephalography (EEG) electrodes, wherein the neuro-response data is collected in a plurality of disparate settings and received over a network;

a processor configured to analyze the neuro-response data to determine the effectiveness of the marketing and entertainment materials that the plurality of users are exposed to in the plurality of disparate settings;

wherein effectiveness data is sent to the plurality of disparate settings.

10. The system of claim 9, wherein analyzing the neuro-response data comprises identifying evidence of the occurrence or non-occurrence of specific time domain difference event-related potential (DERP) components.

11. The system of claim 10, wherein neuro-response data is synchronized with stimulus material.

12. The system of claim 9, wherein neuro-response data is received from distributed neuro-response data collection mechanisms associated with the plurality of users in a plurality of geographic locations.

13. The system of claim 9, wherein the plurality of disparate settings comprise a plurality of corporate settings.

14. The system of claim 9, wherein the plurality of disparate settings comprise a plurality of laboratory settings.

15. The system of claim 9, wherein the neuro-response data collection mechanism further comprises electrooculography (EOG) sensors.

16. The system of claim 9, wherein the plurality of EEG electrodes are EEG dry electrodes.

17. An apparatus, comprising:

means for receiving neuro-response data from a plurality of neuro-response data collection mechanisms associated with a plurality of users exposed to marketing and entertainment materials, the neuro-response data collection mechanism comprising a plurality of electroencephalography (EEG) electrodes, wherein the neuro-response data is collected in a plurality of disparate settings and received over a network;

means for analyzing the neuro-response data to determine the effectiveness of the marketing and entertainment materials that the plurality of users are exposed to in the plurality of disparate settings;

means for sending effectiveness data to the plurality of disparate settings.

18. The apparatus of claim 17, wherein analyzing the neuro-response data comprises identifying evidence of the occurrence or non-occurrence of specific time domain difference event-related potential (DERP) components.

19. The apparatus of claim 18, wherein neuro-response data is synchronized with stimulus material.

20. The apparatus of claim 17, wherein neuro-response data is received from distributed neuro-response data collection mechanisms associated with the plurality of users in a plurality of geographic locations.