System and Method for Obtaining Consumer Related Statistics

• US 20110046968A1
• Filed: 11/30/2005
• Published: 02/24/2011
• Est. Priority Date: 12/06/2004
• Status: Abandoned Application

• Current Assignee: David E. Hawthorne III, Steve Varga
• Original Assignee: David E. Hawthorne III, Steve Varga
• Inventors: Varga, Steve, Hawthorne, David E. III
• Application Number:
  US11/720,795
• Publication Number:
  US 20110046968A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for producing statistics based on combinations of data indicative of an identity of one or more persons within a vehicle, product identity data indicative of products within the vehicle, global positioning system data indicative of position and time information of the vehicle, and radio parameter information indicative of usage of a radio within the vehicle.

Claims

1. A system for obtaining comprehensive statistics related to behaviors of consumers, comprising:

a plurality of vehicles, wherein a vehicle-mounted field unit is coupled to the radio of each of said plurality of vehicles;

means, associated with each of said plurality of vehicle-mounted field unit, for receiving identity data indicative of an identity of one or more persons within the vehicle;

means, associated with each of said plurality of vehicle-mounted field units, for receiving global positioning system data indicative of position and time information of each of said plurality of vehicles;

a base station server capable of receiving radio parameter information, said position and time information, and said identity of one or more persons within the vehicle from each of said plurality of vehicle-mounted field units located in each of said plurality of vehicles, and producing statistics based on said received radio parameter information, said received position and time information, and said identity of one or more persons within the vehicle;

a communications means for facilitating two-way communications between said base station server, and said plurality of vehicle-mounted field units; and

a graphical user interface (GUI), provided by said base station server, in order to deliver reports to the user containing said statistics based on said received radio parameter information;

said received position and time information; and

said identity of one or more persons within the vehicle.

2. The system of claim 1, wherein said means for receiving identity data further receives product data, said product data being provided to said base station to produce statistics based on said product data and one or more of said received radio parameter information, said received position and time information, and said identity of one or more persons within the vehicle.

3. The system of claim 1, wherein said means for receiving identity data comprises an RFID tag reader.

4. The system of claim 1, wherein said means for receiving identity data comprises a barcode reader.

5. A system for obtaining comprehensive statistics related to behaviors of consumers, comprising:

a plurality of vehicles, wherein a vehicle-mounted field unit is coupled to the radio of each of said plurality of vehicles;

means, associated with each of said plurality of vehicle-mounted field unit, for receiving identity data indicative of an identity of one or more persons within the vehicle;

means, associated with each of said plurality of vehicle-mounted field unit, for receiving product identity data indicative of products within the vehicle;

means, associated with each of said plurality of vehicle-mounted field units, for receiving global positioning system data indicative of position and time information of each of said plurality of vehicles;

a base station server capable of receiving radio parameter information, said position and time information, said identity of one or more persons within the vehicle, and producing statistics based on said product data and one or more of said received radio parameter information, said received position and time information, and said identity of one or more persons within the vehicle; and

a communications means for facilitating two-way communications between said base station server, and said plurality of vehicle-mounted field units.

6. The system of claim 5, further comprising a graphical user interface (GUI), provided by said base station server, in order to deliver reports to the user containing said statistics.

7. The system of claim 5, wherein an REM reader comprises both said means for receiving product identity data and said means for receiving identity data of one or more persons within the vehicle.

8. The system of claim 5, wherein a barcode reader comprises both said means for receiving product identity data and said means for receiving identity data of one or more persons within the vehicle.

9. A method for allowing a user to obtain comprehensive consumer statistics, comprising the steps of:

receiving, via a two-way communications network, time and global positioning system coordinate data from a vehicle-mounted field unit coupled to the radio of a vehicle;

receiving, via said two-way communications network, radio parameter information from said vehicle-mounted field unit located in said vehicle;

receiving, via said two-way communications network, identity data indicative of persons within the vehicle from said vehicle-mounted field unit located in said vehicle;

producing statistics based on said received radio parameter information, said received time and global positioning system coordinate data, and said identity data; and

delivering, via a graphical user interface (GUI), a report to the user containing said statistics.

10. A method for allowing a user to obtain comprehensive consumer statistics, comprising the steps of:

receiving, via a two-way communications network, product identity data indicative of products within a vehicle from a vehicle-mounted field unit;

receiving, via the two-way communications network, one or more of time and global positioning system coordinate data, radio parameter information, identity data indicative of persons within the vehicle from said vehicle-mounted field unit;

producing statistics based on said product identity data and one or more of said received radio parameter information, said received time and global positioning system coordinate data, and said identity data; and

delivering, via a graphical user interface (GUI), a report to a user containing said statistics.

11. A computer usable medium having instructions for causing a computer to allow a user to obtain comprehensive consumer statistics, said instructions performing steps comprising:

receiving, via a two-way communications network, time and global positioning system coordinate data from a vehicle-mounted field unit coupled to the radio of a vehicle;

receiving, via said two-way communications network, radio parameter information from said vehicle-mounted field unit located in said vehicle;

receiving, via said two-way communications network, identity data indicative of persons within the vehicle from said vehicle-mounted field unit located in said vehicle;

producing statistics based on said received radio parameter information, said received time and global positioning system coordinate data, and said identity data; and

delivering, via a graphical user interface (GUI), a report to the user containing said statistics.

12. A computer usable medium having instructions for causing a computer to allow a user to obtain comprehensive consumer statistics, said instructions performing steps comprising:

receiving, via a two-way communications network, product identity data indicative of products within a vehicle from a vehicle-mounted field unit;

receiving, via the two-way communications network, one or more of time and global positioning system coordinate data, radio parameter information, identity data indicative of persons within the vehicle from said vehicle-mounted field unit;

producing statistics based on said product identity data and one or more of said received radio parameter information, said received time and global positioning system coordinate data, and said identity data; and

delivering, via a graphical user interface (GUI), a report to a user containing said statistics.