MERCHANDISING AMPLIFICATION VIA SOCIAL NETWORKING SYSTEM AND METHOD
First Claim
1. A system for advertising, comprising:
- one or more computing devices electronically connected to a network, at least one of said computing devices comprising a microprocessor coupled to a memory, wherein the microprocessor is programmed to;
prompt a first individual on the network to select one or more products on which to seek input; and
prompt at least one other individual to provide input on the one or more products;
where the first and at least second individuals are members of the same social network.
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Accused Products
Abstract
A system for engaging in online advertising and merchandising of products or brands in or through social networks, examples of which include MySpace.com and Facebook.com. Consumers select products that they are or may be interested in, and post them to a social network for feedback and voting. The items or products selected appear in the consumer'"'"'s status update, and can be posted for viewing by their network of friends. By clicking on the link, the friends of the consumer can accept and visit the application. The application may then allow the friends to view the product or item selections on which the consumer is seeking feedback. The friends may submit comments or observations about the available selections, and also may be able to vote for the product or products that they prefer, or provide a rating on a particular product or products. All voting and comments may then be posted back to the consumer'"'"'s social networking homepage, status update, and/or seller'"'"'s product website along with the original message and link.
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Citations
17 Claims
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1. A system for advertising, comprising:
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one or more computing devices electronically connected to a network, at least one of said computing devices comprising a microprocessor coupled to a memory, wherein the microprocessor is programmed to; prompt a first individual on the network to select one or more products on which to seek input; and prompt at least one other individual to provide input on the one or more products; where the first and at least second individuals are members of the same social network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method for advertising, comprising the steps of:
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prompting a first individual in a social network to select one or more products on which to seek input; prompting at least one other individual in the same social network to provide input on the one or more products; and storing the input in a computer database electronically connected to one or more computer servers electronically connected to a network. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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Specification