Offer Management Method And System

• US 20110047018A1
• Filed: 01/20/2010
• Published: 02/24/2011
• Est. Priority Date: 08/21/2009
• Status: Abandoned Application

• Current Assignee: Valassis Communications Incorporated (MX Holdings One LLC)
• Original Assignee: Valassis Communications Incorporated (MX Holdings One LLC)
• Inventors: Lieblang, John, Steffes, Don, Ward, Darrell
• Application Number:
  US12/690,402
• Publication Number:
  US 20110047018A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user

Abstract

An offer management system may provide an open platform capable of aggregating offers from multiple offer providers. All offers may be uploaded to the offer management system and presented to consumers via a single portal so they can easily browse, select and review all available digital offers at one time, in one place. Upon visiting a hosted website, the offer management system may interact with the consumer by displaying references to digital offers on the home page or in the navigation bar. The offer management system can display personalized content that may feature any available offers targeted specifically to the consumer based upon personal information contained in a profile for the consumer that is associated with the consumer'"'"'s online account, such as a loyalty card account. Moreover, the offer management system may receive requests from the consumer to print selected offers or download selected offers to the consumer'"'"'s account.

Claims

1. A method for managing, selecting and distributing offers with a computer system including a computer and a database, wherein the computer and database are in electrical communication with each other, the method comprising:

receiving by the computer a number of offers from a first source and a number of offers from a second source, wherein the first source is different than the second source;

aggregating by the computer the number of offers from the first source and the number of offers from the second source to obtain an aggregation of offers;

for each offer from the aggregation of offers, determining whether one or more designated retailers provide at least one item associated with the offer;

storing by the computer the aggregation of offers on the database;

receiving by the computer user-specific information for one or more users;

selecting one or more offers from the aggregation of offers for the one or more users based on the user-specific information to obtain one or more selected aggregated offers; and

transmitting the one or more selected aggregated offers so that the one or more selected aggregated offers are distributed to the one or more users.

2. The method of claim 1, wherein the user-specific information includes media behavior data relating to the one or more users.

3. The method of claim 1, wherein the user-specific information includes purchasing behavior data relating to the one or more users.

4. The method of claim 1, further comprising receiving selection information from an offer provider relating to the first source or the second source.

5. The method of claim 4, wherein the selecting step includes selecting one or more offers from the aggregation of offers for the one or more users based on the user-specific information and the selection information to obtain the one or more selected aggregated offers.

6. The method of claim 1, further comprising receiving selection information from at least one of the designated retailers.

7. The method of claim 6, wherein the selecting step includes selecting one or more offers from the aggregation of offers for the one or more users based on the user-specific information and the selection information to obtain the one or more selected aggregated offers.

8. The method of claim 1, wherein the user-specific information includes demographic data relating to the one or more users.

9. The method of claim 8, wherein the demographic data includes geographic data relating to the one or more users.

10. The method of claim 9, wherein the selecting step includes selecting one or more offers from the aggregation of offers for the one or more users based on the user-specific information, including the geographic data, to obtain one or more selected aggregated offers.

11. The method of claim 9, wherein the selecting step includes restricting the selection of one or more offers from the aggregation of offers for the one or more users based on the user-specific information, including the geographic data, to obtain one or more selected aggregated offers.

12. The method of claim 9, wherein the geographic data includes national, regional and localized geographic data, and the aggregation of offers includes a number of national offers, a number of regional offers, and a number of local offers.

13. The method of claim 12, wherein the selecting step includes selecting one or more national offers from the number of national offers for the one or more users based on the user-specific information, including the national geographic data, to obtain one or more selected national aggregated offers.

14. The method of claim 12, wherein the selecting step includes selecting one or more regional offers from the number of regional offers for the one or more users based on the user-specific information, including the regional geographic data, to obtain one or more selected regional aggregated offers.

15. The method of claim 12, wherein the selecting step includes selecting one or more localized offers from the number of localized offers for the one or more users based on the user-specific information, including the localized geographic data, to obtain one or more selected localized aggregated offers.

16. The method of claim 1, wherein the user-specific information includes user shopping preference data.

17. The method of claim 16, wherein the shopping preference data includes category, product and/or brand data.

18. The method of claim 1, further comprising displaying the one or more selected aggregated offers to the one or more users.

19. A computer system for managing, selecting and distributing offers including a computer and a database that are in electronic communication with each other, the computer having a central processing unit (CPU) for executing machine instructions and a memory for storing machine instructions that are to be executed by the CPU, the machine instructions when executed by the CPU implement the following functions:

receiving a number of offers from a first source and a number of offers from a second source, wherein the first source is different than the second source;

aggregating the number of offers from the first source and the number of offers from the second source to obtain an aggregation of offers;

for each offer from the aggregation of offers, determining whether one or more designated retailers provide at least one item associated with the offer;

storing the aggregation of offers on the database;

receiving user-specific information for one or more users;

selecting one or more offers from the aggregation of offers for the one or more users based on the user-specific information to obtain one or more selected aggregated offers; and

transmitting the one or more selected aggregated offers so that the one or more selected aggregated offers are distributed to the one or more users.

20. A method for managing, selecting and distributing offers with a computer system including a computer and a database, wherein the computer and database are in electrical communication with each other, the method comprising:

receiving by the computer a number of offers from a first source and a number of offers from a second source, wherein the first source is different than the second source;

aggregating by the computer the number of offers from the first source and the number of offers from the second source to obtain an aggregation of offers;

storing by the computer the aggregation of offers on the database;

identifying a competing offer scenario between at least two offers in the aggregation of offers;

arbitrating the competing offer scenario based on a number of offer groupings, an offer hierarchy for the number of offer groupings, and the at least two offers included in the competing offer scenario to obtain at least one arbitrated offer based on the at least two offers included in the competing offer scenario; and

transmitting the at least one arbitrated offer.

21. The method of claim 20, wherein the number of offer groupings includes at least two offer groupings.

22. The method of claim 20, further comprising receiving the number of offer groupings from the first source or the second source.

23. The method of claim 20, further comprising receiving the offer hierarchy for the number of offer groupings from the first source or the second source.

24. The method of claim 21, wherein the at least two offer groupings are selected from the group consisting of:

a targeted offer group, a non-targeted offer group, an exclusive offer group, a syndicated content offer group, and a non-enumerated offer group.

25. The method of claim 21, wherein the arbitrating step includes identifying the offer group for each of the at least two offers in the competing offer scenario and selecting the at least one arbitrated offer based on the offer hierarchy and the offer group for each of the at least two offers.