ADVERTISEMENT TRANSCODING AND APPROVAL

• US 20110047567A1
• Filed: 09/20/2010
• Published: 02/24/2011
• Est. Priority Date: 04/03/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: HECHT, Greg, ZIGMOND, Daniel J., MCQUADE, Bryan, BAYER, Jason
• Granted Patent: US 8,566,861 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

Claims

1. A computer-implemented method, comprising:

accessing, by a computer system, television advertisements stored in a television advertisement data store;

transcoding, by the computer system, each television advertisement into a plurality of different presentation formats, wherein the presentation formats include television formats utilized by television providers;

accessing, by the computer system, corresponding approval criteria for each presentation format;

for each presentation format in which the television advertisement is transcoded;

evaluating, by the computer system, the television advertisement in the presentation format against the corresponding approval criteria for the presentation format; and

automatically approving or disapproving, by the computer system, the television advertisement in the presentation format based on the evaluation of the television advertisement in the presentation format against the corresponding approval criteria for the presentation format.

2. The method of claim 1, wherein the presentation formats include high definition television formats and standard definition television formats.

3. The method of claim 1, wherein the presentation formats include a web-based format.

4. The method of claim 1, wherein the corresponding approval criteria for each presentation format includes color balance criteria.

5. The method of claim 1, wherein the corresponding approval criteria for each presentation format includes sound balance criteria.

6. The method of claim 1, further comprising providing a television provider access to the approved television advertisements.

7. The method of claim 1, further comprising:

receiving, from each of a plurality of television providers, corresponding approval data for each television provider, the corresponding approval data describing each of the approved television advertisements that are further approved for airing on broadcasts of the television provider; and

for each television provider, providing access to only the approved television advertisements that are further approved for airing on broadcasts of the television provider.

8. A system, comprising:

an advertisement data store configured to store television advertisements;

a transcoding engine configured to transcode television advertisements into a plurality of different presentation formats, wherein the presentation formats include television formats utilized by television providers;

an automated approval engine configured to store corresponding approval criteria for each presentation format, and for each presentation format in which the television advertisement is transcoded;

evaluate the television advertisement in the presentation format against the corresponding approval criteria for the presentation format; and

automatically approve or disapprove the advertisement in the presentation format based on the evaluation of the television advertisement in the presentation format against the corresponding approval criteria for the presentation format.

9. The system of claim 8, further comprising:

an approval engine configured to identify a television advertisement pending approval by a television provider, and to receive television provider approval data for the television advertisement and approve or disapprove the television advertisement based on the television provider approval data.

10. The system of claim 8, wherein the presentation formats include high definition television formats and standard definition television formats.

11. The system of claim 8, wherein the corresponding approval criteria for each presentation format includes color balance criteria.

12. The system of claim 8, wherein the corresponding approval criteria for each presentation format includes sound balance criteria.

13. The system of claim 8, wherein the presentation formats include a web-based format.