SMS-SPONSORED WAP ADVERTISEMENT

• US 20110053568A1
• Filed: 09/03/2009
• Published: 03/03/2011
• Est. Priority Date: 09/03/2009
• Status: Active Grant

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Christianson, Ryan, Kehle, John, Dietz, John
• Granted Patent: US 8,380,230 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Various embodiments of systems, methods, computer devices, and computer software for providing an integrated SMS/WAP advertisement are disclosed. One embodiment comprises a system for providing SMS-sponsored WAP advertisements. One such system comprises a short messaging service (SMS) application server and a web server. The SMS application server is configured to send a short message service (SMS) message to a mobile terminal that has an embedded link to a wireless access protocol (WAP) site. The embedded link includes a predetermined parameter identifying an advertiser associated with the SMS message. The web server is configured to receive a request for the WAP site. If the request includes the predetermined parameter, it is determined that the request originated from the SMS message and the WAP site is provided to the mobile terminal with an advertisement associated with the advertiser.

Claims

1. A method of advertising comprising:

sending a short message service (SMS) message to a device, the SMS message comprising a link to a mobile web site and the link having a predetermined parameter associated with a sponsor of the SMS message;

receiving a request for the link;

determining that the request for the link originated from the SMS message based on the predetermined parameter; and

providing the mobile site to the device with an advertisement associated with the sponsor of the SMS message.

2. The method of claim 1, wherein the link comprises a wireless access protocol (WAP) link.

3. The method of claim 1, wherein the predetermined parameter comprises a unique identifier associated with the sponsor.

4. The method of claim 1, wherein the link comprises a uniform resource locator (URL) containing the parameter.

5. The method of claim 4, wherein the determining that the request originated from the SMS message comprises parsing the URL.

7. The system of claim 1, wherein the web server is further configured to provide the WAP site to the mobile terminal based on a default condition, if the request does not include the predetermined parameter.

6. A system for providing SMS-sponsored WAP advertisements, the system comprising:

a short message service (SMS) application server configured to send a short message service (SMS) message to a mobile terminal, the SMS message having an embedded link to a wireless access protocol (WAP) site which includes a predetermined parameter identifying an advertiser associated with the SMS message; and

a web server configured to;

receive a request for the WAP site; and

if the request includes the predetermined parameter, determine that the request originated from the SMS message and provide the WAP site to the mobile terminal with an advertisement associated with the advertiser.

8. The system of claim 6, wherein the SMS application server is associated with a provider of an SMS alert service.

9. The system of claim 6, wherein the embedded link comprises a uniform resource locator (URL) containing the parameter.

10. The system of claim 9, wherein the web server is further configured to determine that the request originated from the SMS message by parsing the URL.

11. The system of claim 6, wherein the SMS application server and the web server comprise a single server.

12. A computer program embodied in a computer-readable medium for providing SMS-sponsored WAP advertisements, the computer program comprising logic configured to:

receive a request for a link to a wireless access protocol (WAP) site;

determine that the request for the link originated from a short message service (SMS) message; and

serve the WAP site with an advertisement associated with an advertiser sponsoring the SMS message.

13. The computer program of claim 12, wherein the logic configured to determine that the request originated from the SMS message comprises:

logic configured to determine that the link includes a predetermined parameter.

14. The computer program of claim 13, wherein the predetermined parameter comprises a unique identifier associated with the advertiser.

15. The computer program of claim 13, wherein the link comprises a uniform resource locator (URL) containing the predetermined parameter.

16. A system for providing SMS-sponsored WAP advertisements, the system comprising:

a short message service (SMS) application server configured to send a short message service (SMS) message to a mobile terminal, the SMS message having an embedded link to a wireless access protocol (WAP) site which includes a predetermined parameter identifying an advertiser associated with the SMS message.

17. A system for providing SMS-sponsored WAP advertisements, the system comprising:

a web server configured to;

receive a request for a WAP site from a mobile terminal;

determine that the request originated from an SMS message sponsored by an advertiser; and

provide the WAP site to the mobile terminal with an advertisement associated with the advertiser.