METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO WEBSITE VISITORS
First Claim
1. A method of transmitting content for viewing on a display connected to an audience member computer based on attitude values determined for audience members who participate in a computer implemented survey, and website visitation information and demographic information for the audience members, the method comprising:
- receiving at a central database survey response information transmitted over a computer network from participating audience member computers;
receiving at the central database website visitation information for the participating audience member computers;
receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received;
determining an attitude value for each of the participating audience members using a non-audience member computer based on one or more of the survey response information, the website visitation information and the demographic information;
determining a Quality Visitation Index (QVI) value for a website from the website visitation information and attitude values using the non-audience member computer;
providing content to the website based on the QVI value for the website; and
transmitting the content over the computer network to one of said participating or non-participating audience member computers as a result of one of said participating or non-participating audience member computers accessing the website.
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Accused Products
Abstract
A method of selecting a website for delivery of targeted content to an audience member computer based on attitude values associated with audience members who participate in a computer implemented survey is disclosed. The survey response information, as well as website visitation information, and demographic information associated with the audience members may be collected and stored in a central database. An attitude value may be determined from the survey response information and/or the other information for the audience members. The attitude value may indicate the audience member'"'"'s view about an issue, topic, product, service or the like. The attitude value in conjunction with other website visitation information may be used to select a website for delivery of the targeted content to the audience members.
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Citations
50 Claims
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1. A method of transmitting content for viewing on a display connected to an audience member computer based on attitude values determined for audience members who participate in a computer implemented survey, and website visitation information and demographic information for the audience members, the method comprising:
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receiving at a central database survey response information transmitted over a computer network from participating audience member computers; receiving at the central database website visitation information for the participating audience member computers; receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received; determining an attitude value for each of the participating audience members using a non-audience member computer based on one or more of the survey response information, the website visitation information and the demographic information; determining a Quality Visitation Index (QVI) value for a website from the website visitation information and attitude values using the non-audience member computer; providing content to the website based on the QVI value for the website; and transmitting the content over the computer network to one of said participating or non-participating audience member computers as a result of one of said participating or non-participating audience member computers accessing the website. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method of determining content for display on a website, the method comprising:
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receiving at a central database survey response information transmitted over a computer network from participating audience member computers; receiving at the central database website visitation information for the participating audience member computers; receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received; determining an attitude value for each of the participating audience; determining a Quality Visitation Index (QVI) value for a website from the website visitation information and attitude values; and providing content to the website based on the QVI value for the website. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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Specification