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METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO WEBSITE VISITORS

  • US 20110054983A1
  • Filed: 12/22/2009
  • Published: 03/03/2011
  • Est. Priority Date: 08/28/2009
  • Status: Active Grant
First Claim
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1. A method of transmitting content for viewing on a display connected to an audience member computer based on attitude values determined for audience members who participate in a computer implemented survey, and website visitation information and demographic information for the audience members, the method comprising:

  • receiving at a central database survey response information transmitted over a computer network from participating audience member computers;

    receiving at the central database website visitation information for the participating audience member computers;

    receiving at the central database demographic information which is associated with the (i) participating audience members, and (ii) non-participating audience members from whom no survey response information is received;

    determining an attitude value for each of the participating audience members using a non-audience member computer based on one or more of the survey response information, the website visitation information and the demographic information;

    determining a Quality Visitation Index (QVI) value for a website from the website visitation information and attitude values using the non-audience member computer;

    providing content to the website based on the QVI value for the website; and

    transmitting the content over the computer network to one of said participating or non-participating audience member computers as a result of one of said participating or non-participating audience member computers accessing the website.

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