INFRASTRUCTURE FOR MARKETING DISPARATE SERVICES

• US 20110054994A1
• Filed: 08/12/2010
• Published: 03/03/2011
• Est. Priority Date: 08/31/2009
• Status: Abandoned Application

• Current Assignee: Anne Kelly
• Original Assignee: Anne Kelly
• Inventors: Kelly, Anne
• Application Number:
  US12/855,616
• Publication Number:
  US 20110054994A1
• Time in Patent Office: Days
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date

Abstract

Methods for implementing a discount program directed to reducing costs to a consumer for first and second disparate services provided by first and second unrelated entities are described. A seller can sell addition of the consumer to the discount program, without requiring the consumer to purchase anything else from the seller to benefit from the program.

Claims

1. A method of implementing a discount program directed to reducing costs to a consumer for first and second disparate services provided by first and second unrelated entities, respectively, comprising:

a seller selling addition of the consumer to the discount program, without requiring the consumer to purchase anything else from the seller to benefit from the program; and

providing a computer infrastructure that tracks transactions related to the consumer'"'"'s use of the program.

2. The method of claim 1, further comprising selling the program to the consumer via independent insurance agents.

3. The method of claim 2, wherein at least one of the disparate services is an elective medical service.

4. The method of claim 3, wherein at least one of the disparate services is a beauty-spa service.

5. The method of claim 1, further comprising providing the consumer a card indicia having an identifying information.

6. The method of claim 1, further comprising providing the consumer at least one coupon having identifying information.

7. The method of claim 1, further comprising causing the program to expire after a predetermined time period.

8. The method of claim 1, further comprising providing an interface via the computer infrastructure through which the consumer can activate the program.

9. The method of claim 1, further comprising providing an analysis engine configured to analyze usage of the program and generate a report.

10. The method of claim 9, further comprising providing the analysis engine configured to analyze the consumer'"'"'s use of the program across a plurality of first and second disparate services, and generate a report.

11. The method of claim 9, further comprising providing a recommendation engine configured to recommend a service to the consumer based upon the report.