Network for Targeting Individual Operating a Microcomputer Regardless of His Location

• US 20110054996A1
• Filed: 11/08/2010
• Published: 03/03/2011
• Est. Priority Date: 08/27/1999
• Status: Active Grant

• Current Assignee: Industrial Innovations Incorporated
• Original Assignee: Industrial Innovations Incorporated
• Inventors: Spector, Donald
• Granted Patent: US 8,099,477 B2
• Time in Patent Office: Days
• US Class Current: 705/14.39
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

A network adapted to target an individual operating a microcomputer that is linked to an Internet to offer this individual goods or services appropriate to his needs that are available at a place within reach of the individual'"'"'s present location. The microcomputer is provided with a GPS receiver that indicates the present location of the individual, this location and the identity of the individual being transmitted from the microcomputer to a web site on the highway. At the web site, a computer associated with a data bank storing the profiles of a multitude of consumers is programmed to find out whether the identified individual is included in the data bank, and to determine from his profile whether there are available at a place reachable from his present location appropriate goods or services. If a match is found, an offer to supply such goods or services is conveyed from the web site to the microcomputer.

Claims

1. A programmed computer for communicating an offer of goods or services to an individual having a microcomputer wirelessly linked to the internet and provided with a GPS receiver, the computer programmed to:

receive over the internet, from the microcomputer, location information derived from the GPS receiver and information identifying the individual;

use the location information and the identifying information in the programmed computer in communication with a data bank of goods and services and a data bank of consumer profiles to determine an appropriate offer of goods or services for the individual; and

thereupon, under the control of the programmed computer and without specific request by the individual, send to the microcomputer over the internet using an identifier unique to the individual a message communicating the offer.

2. A programmed computer according to claim 1, wherein the microcomputer is any portable computer that can be carried to a desired site and operated at that site.

3. A programmed computer according to claim 2, wherein the microcomputer is a lap-top computer.

4. A programmed computer according to claim 1, wherein the offer includes a discounted price.