METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING
First Claim
1. A method of delivering advertising in an online environment comprising acts of:
- determining an intent of a user interacting with an e-commerce website;
determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website;
selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate;
providing one or more controls in a user interface of a client computer system, each of the one or more controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the one or more controls; and
providing an element, responsive to an input of the user, that is adapted to display, to the user, the one or more respective advertisements selected by the user.
9 Assignments
0 Petitions
Accused Products
Abstract
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user.
-
Citations
37 Claims
-
1. A method of delivering advertising in an online environment comprising acts of:
-
determining an intent of a user interacting with an e-commerce website; determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website; selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate; providing one or more controls in a user interface of a client computer system, each of the one or more controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the one or more controls; and providing an element, responsive to an input of the user, that is adapted to display, to the user, the one or more respective advertisements selected by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
-
-
25. A distributed computer system comprising:
-
an e-commerce component adapted to determine a context on a user operating a client computer to interact with an e-commerce site; an interface adapted to display a list of advertisements to the user; one or more controls, each of which associated with an advertisement of the list, the controls being responsive to the user selecting one or more advertisements of the list; and an element, responsive to an input of the user, that is adapted to display each of the advertisements selected by the user from the list. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
-
-
37. A computer readable medium having stored thereon sequences of instructions including instructions that will cause a processor to perform a method of delivering advertising comprising acts of:
-
determining an intent of a user interacting with an e-commerce website; determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website; selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate; providing one or more controls in a user interface of a client computer system, each of the one or more controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the one or more controls; and providing an element, responsive to an input of the user, that is adapted to display, to the user, the one or more respective advertisements selected by the user.
-
Specification