System and Method of Delivering Ads

• US 20110055005A1
• Filed: 02/08/2010
• Published: 03/03/2011
• Est. Priority Date: 02/06/2009
• Status: Abandoned Application

• Current Assignee: Brook Lang
• Original Assignee: Brook Lang
• Inventors: Lang, Brook W.
• Application Number:
  US12/702,250
• Publication Number:
  US 20110055005A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

An ad delivery and payment system over a wide area network wherein a system server which transmits ads to end users via their mobile devices who then completes a sales transactions for a good or service at the advertiser'"'"'s store. The system server then reviews the advertiser'"'"'s sales transactions database for customers names that match the names of end users who received the ads. The system includes an end user database that contains a plurality of end users signed up for the service and an advertiser'"'"'s database containing a plurality of advertisers signed up for the service. When an ad is delivered to an end user, the name of the end user the nature of the ad and the name of the end user is recorded in the advertiser'"'"'s ad delivery folder. When a customer completes a sales transaction using his or her credit or debit card, the name of the customer and the purchased product(s) or service(s) are recorded in the advertiser'"'"'s sales transaction folder. A name matching software program and a query software program are then used to filter and sort the names to find matching names. In necessary, the query software program may use different filtering factors to create more accurate matching results. A report is then generated showing the total number of end users who completed a transaction is prepared which is used to determine the total revenue generated and the return on investment for the advertising campaign.

Claims

1. Mobile shopping and advertising information system, comprising;

a. a wireless network;

b. at least one end user;

c. mobile device associated with each user, each said mobile device is assigned a unique mobile device identifier, has ad or message receiving capability and is able to communicate over said network;

d. at least one advertiser;

e. an advertiser'"'"'s sales transaction database associated with each said advertiser, said advertiser'"'"'s sales transaction database containing the purchase/transaction name or identifier of consumers who purchase goods or services of said advertiser;

f. a system server connected to said wireless network;

g an end user profile database containing the purchase/transaction name or identifier and said mobile device identifier operated by said end user;

h. an end user account signup and management software program to input purchase/transaction name or identifier of said end users and said mobile device identifier into said end user database;

i. an advertiser database containing the names of advertisers and their store locations;

j. a software program to input the names of said advertisers and their store locations to said advertiser database;

k. an ad database containing a plurality of ads, each said ad having a publication lifespan;

l. an ad creation and management software program to input said ads and their respective publication lifespan into said ads database;

m. an end user ads delivered database containing a plurality of end users profiles assigned to each said end user, each said end user profile containing the ads delivered to said end user and the date and time of delivery of the ad, each ad delivered in said profile being associated with a location end user location;

n. an ads delivery software program to deliver ads to said end users;

o. an ads delivered recording software program that saves ads delivered to said end user to said ads delivered database; and

p. a query software program that creates a database containing the matching names of purchase/transaction names or identifiers in said advertiser'"'"'s sales transaction database of said end users who received advertiser'"'"'s ad in said end user'"'"'s ads delivered database, said query software program uses one more secondary filtering factors to more accurately match the records in said said sales transaction database and said records in said en user'"'"'s ads delivery database.

2. The system as recited in claim 1, further including a report generating software program that uses database created by said query software program to generate a report that shows an estimated return on investment

3. The system as recited in claim 2, wherein said second filter factor also includes one of the following:

how long the ad is published;

how long offer is valid;

or a system designed time period after the ad is delivered.

4. The system as recited in claim 2, wherein said second filtering factor is the location of said end user when the specific ad received and where the goods or services are purchased as recorded in said sales transaction database.

5. The system as recited in claim 4, wherein said second filter factor is one of the following:

how long the ad is published;

how long offer is valid;

or a system designed time period after the ad is delivered compared to when the ad was delivered to said consumer.

6. The system as recited in claim 1, wherein said end user database is located on said system server.

7. The system as recited in claim 1, wherein said end user account sign and management software program is downloaded from said server to said mobile device.

8. The system as recited in claim 1, further including a host software program on said server and a mobile client software program on said mobile device that enables said server and said mobile device to communicate.

9. The system as recited in claim 1, wherein said query software program is located on said system server.

10. The system as recited in claim 1, further including a business application server associated with at least one said advertiser, said business application server being used to communicate with said system server.

11. The system as recited in claim 10, wherein said advertiser'"'"'s sales transaction database, said query software program and said end user'"'"'s ads delivery database is connected to said business application server.

12. The system as recited in claim 11, further including a report generating software program that uses database created by said query software program to generate a report that shows an estimated return on investment

13. The system as recited in claim 12, wherein said second filter factor also includes one of the following:

how long the ad is published;

how long offer is valid;

or a system designed time period after the ad is delivered.

15. A method for determining the economic effectiveness of an online advertising campaign that use ads are pulled or pushed to mobile devices operated by potential end users, said method comprising the following steps:

a. creating a database containing the names or identifiers of a plurality of potential end users, each said potential end user being associated with a mobile device with a unique identifier;

b. creating an ad for a good or service for an advertiser to be pulled or pushed to some or all of said potential end users in said database;

c. assigning a cost of goods or services to be sold or the profit margin percent of sales revenue of said goods or services in said ad;

d. transmitting said ad to said mobile device operated by potential end users;

e. monitoring the names of identifiers of customers who purchase a good or service listed in said ad;

f. determining if the customer who purchased a good or service listed in said ad is an end user who received said ad via their mobile device;

g. generating a report that presents the total revenue of said goods and services advertised and were purchased by said customers who received said ad via their mobile device as determined in Step (f); and

,

h. generating a report that presents the total profit of goods or services purchased by said customers who received said ad via their mobile device using the total revenue determined in Step (g) minus either the cost of goods or services purchased by said customers who received said ad via their mobile device or multiplied by the profit margin percentage as provided in Step (c).

16. The method as recited in claim 15, further including the step (i) wherein the total profit of goods or services determined in step (h) is divided by the cost of the advertising program to provide the return on investment of said advertising program.

17. The method as recited in claim 15, further including the step (i) in which the cost of the advertising program minus the total profit of goods or services as determined in step (h) determines the return on investment of said advertising program.

18. The method as recited in claim 17, further including the step (j) in which the cost of the advertising program minus the total profit of goods or services as determined in step (h) determines the return on investment of said advertising program.

19. The method as recited in claim 16 wherein said report generated in step (h) is determined and reported for each good or service listed in said ad.

20. An wide area network ad delivery and payment system, comprising:

a. plurality of end users, each end user associated with a mobile device assigned to a unique mobile device identifier;

b. at least one advertiser;

c. an advertiser'"'"'s sales transaction database associated with each said advertiser, said advertiser'"'"'s sales transaction database containing the purchase/transaction name or identifier of consumers who purchase goods or services of said advertiser;

d. a server used to transmit one or more ads to said mobile devices associated with said end users, said ads delivered to said end users being saved is an ads delivered database

e. a query program that reviews said advertiser'"'"'s sales transaction database and said ads delivered database for matching names contained therein; and

;

f. a report containing the cost of transmitting an ad to said end users based on the number of matching names in said sales transaction database and said ads delivered database.