METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING
First Claim
Patent Images
1. A distributed computer system comprising:
- a component adapted to categorize each of a plurality of advertisements according to at least one of a plurality of relevance types;
an e-commerce component adapted to determine a context of a user operating a client computer to interact with an e-commerce site, wherein the determined context represents an intent of the user to locate a product for purchase;
a component adapted to define a relation between one or more of the advertisements and the product based on the at least one of the plurality of relevance types; and
a display component adapted to display, to the user within an interface of the e-commerce site, at least one of the plurality of advertisements having the relation to the product.
9 Assignments
0 Petitions
Accused Products
Abstract
A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.
-
Citations
18 Claims
-
1. A distributed computer system comprising:
-
a component adapted to categorize each of a plurality of advertisements according to at least one of a plurality of relevance types; an e-commerce component adapted to determine a context of a user operating a client computer to interact with an e-commerce site, wherein the determined context represents an intent of the user to locate a product for purchase; a component adapted to define a relation between one or more of the advertisements and the product based on the at least one of the plurality of relevance types; and a display component adapted to display, to the user within an interface of the e-commerce site, at least one of the plurality of advertisements having the relation to the product. - View Dependent Claims (2, 3, 4)
-
-
5. A method of delivering advertising in an online environment comprising acts of:
-
determining a context of a user operating a client computer to interact with an e-commerce website, the determined context representing an intent of the user to locate a product for purchase; defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types; and displaying, to the user, at least one of the plurality of advertisements having the relation to the product. - View Dependent Claims (6, 7, 8, 9)
-
-
10. A method of delivering advertising in an online environment comprising acts of:
-
receiving an advertising campaign including one or more advertisements for one or more advertised products; associating the one or more advertisements with one or more keywords, each of the one or more keywords representing the one or more advertised products; determining an intent of a user interacting with a website to purchase a product based on one or more user supplied keywords; determining a hurdle rate, based on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user; and displaying, to the user in an interface of a client computer, one or more of the one or more advertisements that is associated with the one or more user supplied keywords and that has a bid that exceeds the hurdle rate. - View Dependent Claims (11)
-
-
12. A computer readable medium having stored thereon sequences of instructions including instructions that will cause a processor to perform a method of delivering advertising comprising acts of:
-
determining a context of a user operating a client computer to interact with an e-commerce website, the determined context representing an intent of the user to locate a product for purchase; defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types; and displaying, to the user, at least one of the plurality of advertisements having the relation to the product. - View Dependent Claims (13, 14, 15, 16)
-
-
17. A computer readable medium having stored thereon sequences of instructions including instructions that will cause a processor to perform a method of delivering advertising comprising acts of:
-
receiving an advertising campaign including one or more advertisements for one or more advertised products; associating the one or more advertisements with one or more keywords, each of the one or more keywords representing the one or more advertised products; determining an intent of a user interacting with a website to purchase a product based on one or more user supplied keywords; determining a hurdle rate, based on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user; and displaying, to the user in an interface of a client computer, one or more of the one or more advertisements that is associated with the one or more user supplied keywords and that has a bid that exceeds the hurdle rate. - View Dependent Claims (18)
-
Specification