System and method for supporting a consumer aggregation procedure in an electronic network

• US 20110055011A1
• Filed: 08/27/2009
• Published: 03/03/2011
• Est. Priority Date: 08/27/2009
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Smith, Tim, Rainier, Rajiv, Frazier, Milton, Jacobs, Stephen, Loughery, Donald L. III, Noronha, Austin
• Application Number:
  US12/583,905
• Publication Number:
  US 20110055011A1
• Time in Patent Office: Days
• US Class Current: 705/14.52
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0254 based on statistics

Abstract

A system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented to collect appropriate metadata from various entities in the information distribution network. A group aggregator analyzes grouping factors from the collected metadata to define at least one consumer group from among the devices users. Various advertisers then communicate with a bid manager to participate in a bidding procedure for obtaining advertising rights to provide selected information to the consumer group.

Claims

1. A system for implementing an information distribution network, comprising:

an information service that is configured to provide information distribution services through said information distribution network;

user devices that device users utilize to communicate with said information service for receiving said information distribution services;

a group aggregator that analyzes metadata to define at least one consumer group from among said devices users; and

a bid manager that advertisers communicate with to participate in a bidding procedure for obtaining advertising rights to provide selected information to said consumer group.

2. The system of claim 1 further comprising a transport structure that communicates with network entities in said information distribution network, said transport structure collecting said metadata for providing said selected information from said information service to said consumer group.

3. The system of claim 1 wherein said group aggregator and said bid manager are implemented in a bid server from said information distribution network.

4. The system of claim 1 wherein said group aggregator analyzes said metadata to recognize group patterns from said device users and corresponding ones of said user devices.

5. The system of claim 1 wherein said group aggregator analyzes grouping factors from said metadata to create said consumer group.

6. The system of claim 5 wherein said group aggregator populates said consumer group by calculated weighted sums of said grouping factors for respective ones of said device users.

7. The system of claim 5 wherein said grouping factors include user metadata, device metadata, user preferences, user behavior patterns, geographic location information, Internet browsing patterns, and user purchasing behavior.

8. The system of claim 5 wherein said group aggregator identifies target advertisers for said consumer group by analyzing targeting factors.

9. The system of claim 8 wherein said targeting factors include advertising goals, product characteristics, product pricing information, and advertisement characteristics.

10. The system of claim 8 wherein said group aggregator compares group characteristics of said consumer groups to advertiser characteristics of said advertisers to specifically identify said target advertisers.

11. The system of claim 10 wherein said group aggregator offers said target advertisers bidding opportunities to place bids for sending advertisements to said consumer group.

12. The system of claim 11 wherein said bid manager analyzes bid information from said target advertisers in light of predefined bidding rules to determine one or more bidding winners.

13. The system of claim 12 wherein said bid manager notifies one or more bidding winners, said bidding winners providing said advertisements for transmission to said consumer group.

14. The system of claim 13 wherein said device users in said consumer group individually decide whether to participate in a bulk purchase opportunity that is offered to said consumer group.

15. The system of claim 1 wherein said consumer group increases in value to said advertisers as a total consumer count in said consumer group increases.

16. The system of claim 7 wherein said user metadata includes a personal name, gender, age, religion, hobbies, interests, occupation, marital status, residence, income, Internet browsing history, and credit-card transaction records of said device users.

17. A user device comprising:

a data module that manages metadata that is related to said user device and to a device user of said user device;

a transport structure that provides said metadata to an information service for identifying at least one consumer group that includes said user device; and

a communication module that transmits said transport structure to said information service, said metadata being utilized by said information service to select one or more targeted advertisements.

18. The user device of claim 17 wherein said device user individually decides whether to participate in a bulk purchase opportunity that is offered to said consumer group, said device user utilizing said communication module to inform said information service of a corresponding purchasing decision.

19. The user device of claim 17 wherein said communication module receives said one or more targeted advertisements from said information service, said one or more advertisements being targeted at said consumer group by utilizing said metadata.

20. The user device of claim 17 wherein said consumer group is identified by a group aggregator that analyzes grouping factors from said metadata.

21. The user device of claim 20 wherein said grouping factors include user metadata, device metadata, user preferences, user behavior patterns, geographic location information, Internet browsing patterns, and user purchasing behavior.

22. The user device of claim 20 wherein said group aggregator identifies target advertisers for said consumer group by analyzing targeting factors.

23. The user device of claim 22 wherein bid information from said target advertisers is analyzed by a bid manager in light of predefined bidding rules to determine one or more bidding winners.

24. The user device of claim 23 wherein said bid manager notifies said one or more bidding winners, said bidding winners providing said targeted advertisements for transmission to said user device.