CROSS-PLATFORM TARGETED ADVERTISEMENTS

• US 20110055012A1
• Filed: 09/03/2009
• Published: 03/03/2011
• Est. Priority Date: 09/03/2009
• Status: Abandoned Application

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Young, James, Steen, Henrik, Dietz, John, Christianson, Ryan, Kehle, John
• Application Number:
  US12/553,125
• Publication Number:
  US 20110055012A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

Various embodiments of systems, methods, computer devices, and computer software are disclosed for implementing cross-platform targeted advertisements. One embodiment is a method for providing a targeted advertisement. One such method comprises: accessing one of a web site and a mobile site in an initial session; collecting information related to a user in the initial session; storing the collected information; accessing the other of the web site and the mobile site in a subsequent session; determining the user for the subsequent session based on the stored information; selecting a targeted advertisement for the subsequent session based on the stored information; and providing the targeted advertisement to the user in the subsequent session.

Claims

1. A method for providing a targeted advertisement, the method comprising:

accessing one of a web site and a mobile site in an initial session;

collecting information related to a user in the initial session;

storing the collected information;

accessing the other of the web site and the mobile site in a subsequent session;

determining the user for the subsequent session based on the stored information;

selecting a targeted advertisement for the subsequent session based on the stored information; and

providing the targeted advertisement to the user in the subsequent session.

2. The method of claim 1, wherein the initial session involves the mobile site and the collecting information related to the user comprises receiving the user'"'"'s location.

3. The method of claim 2, wherein the user'"'"'s location is provided by a mobile carrier.

4. The method of claim 1, wherein the mobile site comprises a mobile alert application.

5. The method of claim 1, wherein the collecting information in the initial session comprises at least one of the following:

capturing the user'"'"'s browsing history;

receiving the user'"'"'s telephone number;

receiving location-based information; and

receiving user preference data.

6. A system for providing targeted advertisements to users across a primary platform and a secondary platform, the system comprising:

a server; and

a cross-platform targeted advertisement system being executed by the server and comprising logic configured to;

provide a user access to a web site via one of a primary platform and a secondary platform in an initial session;

collect information related to the user in the initial session;

store the collected information;

provide the user access to the the web site via the other of the primary platform and the secondary platform; and

serve a targeted advertisement to the user for the subsequent session based on the stored information.

7. The system of claim 6, wherein the primary platform comprises an online platform and the secondary platform comprises a mobile platform.

8. The system of claim 6, wherein the initial session involves a mobile site accessed via the secondary platform and the collecting information related to the user comprises:

receiving the user'"'"'s location.

9. The system of claim 8, wherein the user'"'"'s location is provided by a mobile carrier.

10. The system of claim 8, wherein the mobile site comprises a mobile alert application.

11. The system of claim 6, wherein the collected information in the initial session comprises at least one of the following:

capturing the user'"'"'s browsing history;

receiving the user'"'"'s telephone number;

receiving location-based information; and

receiving user preference data.