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SYSTEM AND METHOD FOR PROVIDING REGION-BASED MOBILE ADVERTISING

  • US 20110055014A1
  • Filed: 08/30/2010
  • Published: 03/03/2011
  • Est. Priority Date: 09/02/2009
  • Status: Abandoned Application
First Claim
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1. A method for providing a region-based mobile advertising service comprising:

  • receiving an advertisement and Ad metadata, the Ad metadata comprising region information, the region information having data on a region to which the advertisement is to be provided;

    acquiring a location information of a terminal;

    determining whether the terminal is located in an area corresponding to the region information of the Ad metadata using the acquired location information of the terminal;

    notifying the terminal that the advertisement corresponds to an advertisement in a roaming region, the roaming region being defined as when the terminal is located out of the area corresponding to the region information; and

    determining whether to deliver the advertisement.

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