SYSTEM AND METHOD FOR PROVIDING REGION-BASED MOBILE ADVERTISING
First Claim
1. A method for providing a region-based mobile advertising service comprising:
- receiving an advertisement and Ad metadata, the Ad metadata comprising region information, the region information having data on a region to which the advertisement is to be provided;
acquiring a location information of a terminal;
determining whether the terminal is located in an area corresponding to the region information of the Ad metadata using the acquired location information of the terminal;
notifying the terminal that the advertisement corresponds to an advertisement in a roaming region, the roaming region being defined as when the terminal is located out of the area corresponding to the region information; and
determining whether to deliver the advertisement.
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Accused Products
Abstract
Disclosed is a method for providing a region-based mobile advertising service. Before an advertisement server delivers an advertisement to a terminal, a gateway receives the advertisement from the advertisement server. The gateway is a communication network between the advertisement server and the terminal. The gateway, then delivers the advertisement from the advertisement server when it is determined, based on the current position of the terminal, that the terminal is located in a region established for the provision of an advertising service. In contrast, when the terminal is not located in the established region, then the gateway asks the terminal whether or not to receive the advertisement. The gateway then sends or interrupts the advertisement according to a response from the terminal. When the terminal undergoes roaming, then the user is informed of an additional fee due to advertisement, so that the user can be provided with an opportunity to accept or reject the advertisement.
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Citations
18 Claims
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1. A method for providing a region-based mobile advertising service comprising:
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receiving an advertisement and Ad metadata, the Ad metadata comprising region information, the region information having data on a region to which the advertisement is to be provided; acquiring a location information of a terminal; determining whether the terminal is located in an area corresponding to the region information of the Ad metadata using the acquired location information of the terminal; notifying the terminal that the advertisement corresponds to an advertisement in a roaming region, the roaming region being defined as when the terminal is located out of the area corresponding to the region information; and determining whether to deliver the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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receiving a notification, the notification representing that an advertisement corresponds to an advertisement in a roaming region; determining whether the advertisement is accepted or whether the advertisement is interrupted, the acceptance or interruption being input by a user in response to the notification; providing a signal notifying the advertisement acceptance when input by the user; and receiving the advertisement according to the signal notifying the advertisement acceptance. - View Dependent Claims (12, 13)
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14. A terminal for providing a region-based mobile advertising service, the terminal comprising:
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an advertisement engine (ad engine) for, when a gateway apparatus connected between the terminal and an advertisement server (ad server) receives an advertisement and Ad metadata, which comprises region information on a region to which the advertisement is to be provided, from the ad server, acquiring the advertisement from the gateway apparatus if the gateway apparatus determines that the terminal is located in an area corresponding to the region information, and receiving a notification representing that the advertisement corresponds to an advertisement in a roaming region from the gateway apparatus if the gateway apparatus determines that the terminal is not located in the area corresponding to the region information; and an advertisement application (ad application) for outputting the acquired advertisement, receiving a response to the notification from a user after outputting the notification, and delivering the response to the ad engine so as to transmit the response to the gateway apparatus. - View Dependent Claims (15, 16, 17, 18)
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Specification